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06-11-2014, 01:02 AM
Twitter Launches Video-Sharing Feature With Visa, Adidas
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA2LzEwLzZkL1R3aXR0ZXIxLmE5OGRjLmpwZwpwCX RodW1iCTU3NXgzMjMjCmUJanBn/e2d8a8e4/53c/Twitter1.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Twitter+Launches+Video-Sharing+Feature+With+Visa%2C+Adidas&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F10%2Ft witter-video-sharing-adidas-visa%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F10%2Ftwitter-video-sharing-adidas-visa%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) appears to be experimenting with a new mobile ad feature with two World Cup advertisers, Visa and Adidas.
The feature, which Twitter had apparently tested (http://recode.net/2014/05/22/twitter-experiments-with-a-new-video-sharing-feature/) with the film A Million Ways to Die in the West last month, lets you easily share a video ad when you use a hashtag. For instance, if you type "#visa" and then a space, you should see a paper clip prompt in your Twitter iOS app. Click on the icon and you can attach a video, which is an ad for Visa.
See also: Patrick Stewart, Aaron Paul Star in Twitter Documentary (http://mashable.com/2014/06/06/twitter-documentary-cannes/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
http://rack.3.mshcdn.com/media/ZgkyMDE0LzA2LzEwL2IwL1R3aXR0ZXI2NDB4LmZkMjkyLmpwZw pwCXRodW1iCTU3NXg0MDk2Pg/54552f97/984/Twitter-640x360.jpg
Image: Mashable composite, Twitter
Adidas is testing a similar program with the hashtag #allin, which appears to lead to this video: Read more... (http://mashable.com/2014/06/10/twitter-video-sharing-adidas-visa/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Brands (http://mashable.com/category/brands/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/AhICPGE_ZBw
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA2LzEwLzZkL1R3aXR0ZXIxLmE5OGRjLmpwZwpwCX RodW1iCTU3NXgzMjMjCmUJanBn/e2d8a8e4/53c/Twitter1.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Twitter+Launches+Video-Sharing+Feature+With+Visa%2C+Adidas&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F10%2Ft witter-video-sharing-adidas-visa%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F10%2Ftwitter-video-sharing-adidas-visa%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) appears to be experimenting with a new mobile ad feature with two World Cup advertisers, Visa and Adidas.
The feature, which Twitter had apparently tested (http://recode.net/2014/05/22/twitter-experiments-with-a-new-video-sharing-feature/) with the film A Million Ways to Die in the West last month, lets you easily share a video ad when you use a hashtag. For instance, if you type "#visa" and then a space, you should see a paper clip prompt in your Twitter iOS app. Click on the icon and you can attach a video, which is an ad for Visa.
See also: Patrick Stewart, Aaron Paul Star in Twitter Documentary (http://mashable.com/2014/06/06/twitter-documentary-cannes/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
http://rack.3.mshcdn.com/media/ZgkyMDE0LzA2LzEwL2IwL1R3aXR0ZXI2NDB4LmZkMjkyLmpwZw pwCXRodW1iCTU3NXg0MDk2Pg/54552f97/984/Twitter-640x360.jpg
Image: Mashable composite, Twitter
Adidas is testing a similar program with the hashtag #allin, which appears to lead to this video: Read more... (http://mashable.com/2014/06/10/twitter-video-sharing-adidas-visa/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Brands (http://mashable.com/category/brands/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/AhICPGE_ZBw