Dove Redefines 'Dad' in Emotion-Punching Father's Day Ad

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Dove Redefines 'Dad' in Emotion-Punching Father's Day Ad
http://rack.3.mshcdn.com/media/ZgkyMDE0LzA2LzEwLzg3L2RvdmVkYWQuOWNiMzUucG5nCnAJdG h1bWIJNTc1eDMyMyMKZQlqcGc/8bbf28f4/800/dovedad.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Dove+Redefines+%27Dad%27+in+Emotion-Punching+Father%27s+Day+Ad&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F10%2Fd ove-fathers-day-ad%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F10%2Fdove-fathers-day-ad%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)



Dove (http://mashable.com/category/dove/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) is hoping its newest ad will spotlight the unsung heroes of the family — fathers

Released just in time for Father's Day (http://mashable.com/category/fathers-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), the one-minute spot features 27 priceless and fleeting moments of fatherhood, from the father-daughter dance at a wedding to fixing car troubles to piggy back rides

See also: Famous TV Dads Share Their Best Advice [VIDEO] (http://mashable.com/2012/06/15/famous-tv-dads-share-advice-video/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)


While the sweet ad will likely leave you misty-eyed, it also highlights what Dove believes is the unfair portrayal of fathers in the media. In a recent survey conducted with 1,000 fathers, Dove Men+Care asked what qualities best described TV dads (think Ward Cleaver or Phil Dunphy). The most popular answers included "disconnected," "bumbling" and "incompetent." Read more... (http://mashable.com/2014/06/10/dove-fathers-day-ad/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)

More about Viral Videos (http://mashable.com/category/viral-videos/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Ads (http://mashable.com/category/ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Father S Day (http://mashable.com/category/father-s-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Dads (http://mashable.com/category/dads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Dove (http://mashable.com/category/dove/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/VJO_eL-vphM