Volkswagen Shocks Moviegoers With Interactive Texting and Driving PSA

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Volkswagen Shocks Moviegoers With Interactive Texting and Driving PSA
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You k**w texting while driving is bad. You k**w texting in the movie theater is bad. Volkswagen wants to remind you of both

The car company ran an interactive PSA called "Eyes on the Road" at a movie theater in Hong Kong recently. The ad begins with a first-person perspective of driving a car on an empty road. The theater then uses a location-based broadcaster to send texts to the moviegoers, while the driving footage continues to play

See also: Brutal 30-Second Ad May Finally Change Your Mind About Texting and Driving (http://mashable.com/2014/04/07/ntsb-texting-while-driving-ad/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)


While audience members are busy checking their phones, the vehicle on-screen crashes, jolting the crowd into realizing their texting and driving mistake Read more... (http://mashable.com/2014/06/10/volkswagen-psa-texting-and-driving/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)

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