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06-10-2014, 11:01 AM
Ewwwvertising: Why Advertisers Want to Creep You Out
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Quick, avert your eyes, automato**phobes!
Even if you don’t suffer from an irrational fear of wax figures, mannequins and ventriloquist dummies, you might get the willies after watching a new commercial for Colorado-based FirstBank.
The ad, called Bargain Dummy, sends a creepy wooden doll home with a clueless yard sale shopper. Why was it free? Oh, he’ll find out.
The 30-second spot, running on national broadcast and cable TV and across digital platforms like Hulu, ESPN, Yahoo and Pandora, is an example of spine-tingling marketing for brands as diverse as radial tires, ice cream shops, cell phones and house paint. Read more... (http://mashable.com/2014/06/10/why-advertisers-want-to-creep-you-out/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
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Quick, avert your eyes, automato**phobes!
Even if you don’t suffer from an irrational fear of wax figures, mannequins and ventriloquist dummies, you might get the willies after watching a new commercial for Colorado-based FirstBank.
The ad, called Bargain Dummy, sends a creepy wooden doll home with a clueless yard sale shopper. Why was it free? Oh, he’ll find out.
The 30-second spot, running on national broadcast and cable TV and across digital platforms like Hulu, ESPN, Yahoo and Pandora, is an example of spine-tingling marketing for brands as diverse as radial tires, ice cream shops, cell phones and house paint. Read more... (http://mashable.com/2014/06/10/why-advertisers-want-to-creep-you-out/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/5j8XDA2ybCg