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06-10-2014, 05:05 AM
Japanese Messaging App Line Opens Up to Advertisers
http://rack.0.mshcdn.com/media/ZgkyMDE0LzA2LzEwLzc4LzA2MDkxNF9MaW5lLjIwYjQzLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/028238e6/36d/06-09-14_Line_App_1.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Japanese+Messaging+App+Line+Opens+Up+to+Adver tisers&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F09%2Fm essaging-app-advertisers%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F09%2Fmessaging-app-advertisers%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Line, the Japanese messaging app with more than 450 million users, has a message for the ad world: We're open for business.
The service, which is reportedly considering an IPO (http://www.reuters.com/article/2014/06/03/us-line-ipo-idUSKBN0EE1Y820140603), an**unced a partnership Monday with Salesforce.com that would let advertisers target users via the service. Marketers have already had the ability to reach consumers on Line, but Salesforce **w lets them include the messaging app in a dashboard with a suite of apps. The upshot: Line and possibly other messaging services may become just a**ther channel for marketers, along with Facebook, Twitter and search
For marketers, the new dashboard will look like this: Read more... (http://mashable.com/2014/06/09/messaging-app-advertisers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/fx4FSB4FBLY
http://rack.0.mshcdn.com/media/ZgkyMDE0LzA2LzEwLzc4LzA2MDkxNF9MaW5lLjIwYjQzLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/028238e6/36d/06-09-14_Line_App_1.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Japanese+Messaging+App+Line+Opens+Up+to+Adver tisers&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F09%2Fm essaging-app-advertisers%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F09%2Fmessaging-app-advertisers%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Line, the Japanese messaging app with more than 450 million users, has a message for the ad world: We're open for business.
The service, which is reportedly considering an IPO (http://www.reuters.com/article/2014/06/03/us-line-ipo-idUSKBN0EE1Y820140603), an**unced a partnership Monday with Salesforce.com that would let advertisers target users via the service. Marketers have already had the ability to reach consumers on Line, but Salesforce **w lets them include the messaging app in a dashboard with a suite of apps. The upshot: Line and possibly other messaging services may become just a**ther channel for marketers, along with Facebook, Twitter and search
For marketers, the new dashboard will look like this: Read more... (http://mashable.com/2014/06/09/messaging-app-advertisers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/fx4FSB4FBLY