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06-10-2014, 12:05 AM
Nike's Dystopian World Cup Ad is Like 'Gattaca' for Soccer
http://rack.0.mshcdn.com/media/ZgkyMDE0LzA2LzA5Lzk2L25pa2V3b3JsZGN1LmQ4MTgwLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/cfb16842/165/nikeworldcup.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Nike%27s+Dystopian+World+Cup+Ad+is+Like+%27Ga ttaca%27+for+Soccer&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F09%2Fn ike-world-cup%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F09%2Fnike-world-cup%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
If Wayne Rooney wasn't a footballer, he'd probably be a fisherman. But the only way he wouldn't be a footballer is if the clones took over.
Nike's latest ad, "The Last Game," in support of World Cup fever takes on a similar premise to the latest dystopian sci-fi movie. It pits man vs. the "perfect" clone — a soccer player that performs like a machine and is, supposedly, unbeatable. But they're missing one thing: heart (or, as Nike puts it, the willingness to take risks). It's sort of like a Gattaca that substitutes soccer for space travel
See also: 32 Outstanding World Cup Names (and How to Pro**unce Them) (http://mashable.com/2014/06/04/world-cup-best-names/?utm_medium=feed&utm_source=rss) Read more... (http://mashable.com/2014/06/09/nike-world-cup/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Soccer (http://mashable.com/category/soccer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Ad (http://mashable.com/category/ad/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertisement (http://mashable.com/category/advertisement/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Commercial (http://mashable.com/category/commercial/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1402344054 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1402344054)http://feeds.feedburner.com/~r/Mashable/~4/V3Z_rterCak
http://rack.0.mshcdn.com/media/ZgkyMDE0LzA2LzA5Lzk2L25pa2V3b3JsZGN1LmQ4MTgwLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/cfb16842/165/nikeworldcup.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Nike%27s+Dystopian+World+Cup+Ad+is+Like+%27Ga ttaca%27+for+Soccer&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F09%2Fn ike-world-cup%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F09%2Fnike-world-cup%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
If Wayne Rooney wasn't a footballer, he'd probably be a fisherman. But the only way he wouldn't be a footballer is if the clones took over.
Nike's latest ad, "The Last Game," in support of World Cup fever takes on a similar premise to the latest dystopian sci-fi movie. It pits man vs. the "perfect" clone — a soccer player that performs like a machine and is, supposedly, unbeatable. But they're missing one thing: heart (or, as Nike puts it, the willingness to take risks). It's sort of like a Gattaca that substitutes soccer for space travel
See also: 32 Outstanding World Cup Names (and How to Pro**unce Them) (http://mashable.com/2014/06/04/world-cup-best-names/?utm_medium=feed&utm_source=rss) Read more... (http://mashable.com/2014/06/09/nike-world-cup/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Soccer (http://mashable.com/category/soccer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Ad (http://mashable.com/category/ad/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertisement (http://mashable.com/category/advertisement/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Commercial (http://mashable.com/category/commercial/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1402344054 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1402344054)http://feeds.feedburner.com/~r/Mashable/~4/V3Z_rterCak