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06-09-2014, 03:57 PM
World Cup Advertisers Trade Commercials for Hashtags
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA2LzA5L2UyL1dvcmxkQ3VwQmFsLmE4OTlkLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/1f73a24c/483/WorldCupBalls.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=World+Cup+Advertisers+Trade+Commercials+for+H ashtags&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F09%2Fw orld-cup-hashtags%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F09%2Fworld-cup-hashtags%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
For advertisers during the World Cup, hashtags are becoming as valuable as 30-second commercials.
With few breaks in action during a soccer match, advertisers are embracing social media as a stand-in for the 30-second commercial that dominates the Super Bowl (http://mashable.com/category/super-bowl/?utm_medium=feed&utm_source=rss), Olympics and World ******.
See also: Six Apps to Fuel Your World Cup Fever (http://mashable.com/2014/06/07/world-cup-2014-apps/?utm_medium=feed&utm_source=rss)
U.S. advertisers have committed to spend $378 million on marketing products during the World Cup this year, a 43% increase from the prior games in 2010, according to a study published by Nielsen on Monday.
"Connecting with fans posting through social is a critical opportunity for advertisers, who can engage with these viewers and potentially capture the the momentum of Twitter TV activity around games to amplify brand messages," Stephen Master, senior vice president of sport at Nielsen, said in an email Read more... (http://mashable.com/2014/06/09/world-cup-hashtags/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Hashtag (http://mashable.com/category/hashtag/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Fifa Soccer (http://mashable.com/category/fifa-soccer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and 2014 World Cup Brazil (http://mashable.com/category/2014-world-cup-brazil/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1402315034 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1402315034)http://feeds.feedburner.com/~r/Mashable/~4/XW2MViZtLgg
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA2LzA5L2UyL1dvcmxkQ3VwQmFsLmE4OTlkLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/1f73a24c/483/WorldCupBalls.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=World+Cup+Advertisers+Trade+Commercials+for+H ashtags&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F09%2Fw orld-cup-hashtags%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F09%2Fworld-cup-hashtags%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
For advertisers during the World Cup, hashtags are becoming as valuable as 30-second commercials.
With few breaks in action during a soccer match, advertisers are embracing social media as a stand-in for the 30-second commercial that dominates the Super Bowl (http://mashable.com/category/super-bowl/?utm_medium=feed&utm_source=rss), Olympics and World ******.
See also: Six Apps to Fuel Your World Cup Fever (http://mashable.com/2014/06/07/world-cup-2014-apps/?utm_medium=feed&utm_source=rss)
U.S. advertisers have committed to spend $378 million on marketing products during the World Cup this year, a 43% increase from the prior games in 2010, according to a study published by Nielsen on Monday.
"Connecting with fans posting through social is a critical opportunity for advertisers, who can engage with these viewers and potentially capture the the momentum of Twitter TV activity around games to amplify brand messages," Stephen Master, senior vice president of sport at Nielsen, said in an email Read more... (http://mashable.com/2014/06/09/world-cup-hashtags/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Hashtag (http://mashable.com/category/hashtag/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Fifa Soccer (http://mashable.com/category/fifa-soccer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and 2014 World Cup Brazil (http://mashable.com/category/2014-world-cup-brazil/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1402315034 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1402315034)http://feeds.feedburner.com/~r/Mashable/~4/XW2MViZtLgg