8 Ways to Beat Facebook's Algorithm and Keep Your Consumers Engaged

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8 Ways to Beat Facebook's Algorithm and Keep Your Consumers Engaged
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Facebook has been evolving and if you ask the average small business owner, **t all Facebook change is good change. When a platform's tech**logy is beyond your control, how do you adapt your business strategy to keep up?

I asked eight startup founders from Young Entrepreneur Council (YEC) (http://yec.co) how they have improved Facebook engagement, even in spite of recent algorithm changes that had some business owners running to other platforms. Here's what they had to say:

See also: 8 Creative Uses for Twitter You've Never Tried (http://mashable.com/2013/10/10/twitter-creative-uses/?utm_medium=feed&utm_source=rss)


1. Integrated approach

http://rack.0.mshcdn.com/media/ZgkyMDE0LzA2LzAyLzllL0plcnJ5UGlzY2l0LjUyZTdlLmpwZw pwCXRodW1iCTU3NXg0MDk2Pg/1332b57f/514/Jerry-Piscitelli.jpg A few years ago we relied heavily on fan page interactions. **w with the changes made we have seen dramatic drops in engagement through Facebook for our brand. To counter this we have taken a more integrated approach with all our social networks and started to use pins and tweets in A/B tests to gauge fan interactions. If something catches the attention of viewers, then we also share it on Facebook.
— Jerry Piscitelli (https://www.twitter.com/portopong), Portopong LLC (http://www.portopong.com) Read more... (http://mashable.com/2014/06/09/improve-facebook-engagement/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)

More about Startup (http://mashable.com/category/startup/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Small Business (http://mashable.com/small-business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Facebook Marketing (http://mashable.com/category/facebook-marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Yec (http://mashable.com/category/yec/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/RNMWjlvAiL0