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06-05-2014, 05:30 PM
Twitter Buying Native Advertising Firm Namo Media
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA2LzA1LzRkL1R3aXR0ZXIxLmpwLmZjZWM1LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/acf43dcf/e7b/Twitter1.jpg1.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Twitter+Buying+Native+Advertising+Firm+Namo+M edia&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F05%2Ft witter-namo%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F05%2Ftwitter-namo%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) on Thursday an**unced it is buying Namo Media, a native ad firm.
Namo will be paired with MoPub, a mobile ad firm that Twitter bought last year. Namo claims (http://blog.namomedia.com/post/87806257997/twitter-to-acquire-namo-media) it has created "an advertising solution that lets app developers easily add native advertising to mobile apps."
See also: Most Marketers Have Yet to Embrace Twitter Advertising (http://mashable.com/2014/03/24/twitter-marketing-chart/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
Terms of the deal were **t disclosed
Kevin Weil, VP of product at Twitter, wrote in a blog post (https://blog.twitter.com/2014/welcoming-namo-media-to-the-flock):
In our conversations with the Namo Media team, it became clear we share a vision for how native advertising can improve the state of mobile app monetization for marketers, app publishers, and users. We’re thrilled to add Namo Media’s expertise and tech**logy to the ecosystem MoPub and Twitter have already developed to continue building the best native ads platform for app developers and publishers. Read more... (http://mashable.com/2014/06/05/twitter-namo/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Native Advertising (http://mashable.com/category/native-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/WcgSuQZL4Is
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA2LzA1LzRkL1R3aXR0ZXIxLmpwLmZjZWM1LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/acf43dcf/e7b/Twitter1.jpg1.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Twitter+Buying+Native+Advertising+Firm+Namo+M edia&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F05%2Ft witter-namo%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F05%2Ftwitter-namo%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) on Thursday an**unced it is buying Namo Media, a native ad firm.
Namo will be paired with MoPub, a mobile ad firm that Twitter bought last year. Namo claims (http://blog.namomedia.com/post/87806257997/twitter-to-acquire-namo-media) it has created "an advertising solution that lets app developers easily add native advertising to mobile apps."
See also: Most Marketers Have Yet to Embrace Twitter Advertising (http://mashable.com/2014/03/24/twitter-marketing-chart/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
Terms of the deal were **t disclosed
Kevin Weil, VP of product at Twitter, wrote in a blog post (https://blog.twitter.com/2014/welcoming-namo-media-to-the-flock):
In our conversations with the Namo Media team, it became clear we share a vision for how native advertising can improve the state of mobile app monetization for marketers, app publishers, and users. We’re thrilled to add Namo Media’s expertise and tech**logy to the ecosystem MoPub and Twitter have already developed to continue building the best native ads platform for app developers and publishers. Read more... (http://mashable.com/2014/06/05/twitter-namo/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Native Advertising (http://mashable.com/category/native-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/WcgSuQZL4Is