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06-05-2014, 03:54 AM
Your Google Searches May Help Decide Your Facebook Ads
http://rack.0.mshcdn.com/media/ZgkyMDE0LzA2LzA0LzJjL2Y4a2V5bm90ZWVuLjdlZmY0LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/55856054/11c/f8-key**te-engagement-ads1.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Your+Google+Searches+May+Help+Decide+Your+Fac ebook+Ads&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F04%2Fg oogle-facebook-ads-search%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F04%2Fgoogle-facebook-ads-search%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
The ads you see on Facebook (http://mashable.com/category/facebook/?utm_medium=feed&utm_source=rss) may soon look a lot like the ads you see on Google
Marketers are **w able to take keywords from your search query on Google (http://mashable.com/category/google/?utm_medium=feed&utm_source=rss) (or Yahoo or Bing) and use that information to offer you more targeted ads in your Facebook feed
That's thanks to ad tech**logy created by Facebook ad partner Kenshoo Social (http://www.kenshoo.com/). Kenshoo's tech**logy is still in beta, but won't be for long. The company says that many of its clients should have access to the service in the coming weeks
See also: Facebook Is Trying to Be Less Creepy (http://mashable.com/2014/05/28/facebook-advertising-creepy/?utm_medium=feed&utm_source=rss)
If you click on an ad that results from a search query, marketers can use Kenshoo to pick out keywords from your searches to better target you on the social network Read more... (http://mashable.com/2014/06/04/google-facebook-ads-search/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Google (http://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Social Ads (http://mashable.com/category/social-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Search Ads (http://mashable.com/category/search-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/Dn4PL-OUWQY
http://rack.0.mshcdn.com/media/ZgkyMDE0LzA2LzA0LzJjL2Y4a2V5bm90ZWVuLjdlZmY0LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/55856054/11c/f8-key**te-engagement-ads1.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Your+Google+Searches+May+Help+Decide+Your+Fac ebook+Ads&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F04%2Fg oogle-facebook-ads-search%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F04%2Fgoogle-facebook-ads-search%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
The ads you see on Facebook (http://mashable.com/category/facebook/?utm_medium=feed&utm_source=rss) may soon look a lot like the ads you see on Google
Marketers are **w able to take keywords from your search query on Google (http://mashable.com/category/google/?utm_medium=feed&utm_source=rss) (or Yahoo or Bing) and use that information to offer you more targeted ads in your Facebook feed
That's thanks to ad tech**logy created by Facebook ad partner Kenshoo Social (http://www.kenshoo.com/). Kenshoo's tech**logy is still in beta, but won't be for long. The company says that many of its clients should have access to the service in the coming weeks
See also: Facebook Is Trying to Be Less Creepy (http://mashable.com/2014/05/28/facebook-advertising-creepy/?utm_medium=feed&utm_source=rss)
If you click on an ad that results from a search query, marketers can use Kenshoo to pick out keywords from your searches to better target you on the social network Read more... (http://mashable.com/2014/06/04/google-facebook-ads-search/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Google (http://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Social Ads (http://mashable.com/category/social-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Search Ads (http://mashable.com/category/search-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/Dn4PL-OUWQY