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07-06-2018, 05:04 AM
MoviePass starts rolling out surge pricing and ugh, it's higher than expected
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Updated 5:28 p.m. with comments from a MoviePass representative.
MoviePass (https://mashable.com/category/moviepass/) will now charge extra for peak showtimes of popular moviesAs of Thursday (https://support.moviepass.com/hc/en-us/articles/360005563131-What-is-Peak-Pricing-), that means $2 to $6 on top of the flat monthly rate the service charges for unlimited movies in theaters.
SEE ALSO: AMC comes for MoviePass with $20/month Stubs membership — and it sounds awesome (https://mashable.com/2018/06/20/amc-a-list-moviepass-competition/)
When we learned in June that MoviePass would be getting surge pricing (https://mashable.com/2018/06/21/moviepass-surge-pricing/), it didn't sound all bad. The surge was estimated to be $2, and the company also planned to add IMAX/3-D tickets.
The example provided Thursday by MoviePass listed Avengers: Infinity War at 7 p.m. with the $3.43 surcharge, per the Hollywood Reporter (https://www.hollywoodreporter.com/news/moviepass-starts-adding-peak-pricing-surcharges-1125143?utm_source=twitter&utm_source=Direct)Infinity War is an in-demand movie if there ever was one, but it's been in theaters for two months already. A MoviePass spokesperson informed Mashable via email that the surcharge could be up to $6 and will correlate with demand for the movie. Read more... (https://mashable.com/2018/07/05/moviepass-peak-pricing-infinity-war/)
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Updated 5:28 p.m. with comments from a MoviePass representative.
MoviePass (https://mashable.com/category/moviepass/) will now charge extra for peak showtimes of popular moviesAs of Thursday (https://support.moviepass.com/hc/en-us/articles/360005563131-What-is-Peak-Pricing-), that means $2 to $6 on top of the flat monthly rate the service charges for unlimited movies in theaters.
SEE ALSO: AMC comes for MoviePass with $20/month Stubs membership — and it sounds awesome (https://mashable.com/2018/06/20/amc-a-list-moviepass-competition/)
When we learned in June that MoviePass would be getting surge pricing (https://mashable.com/2018/06/21/moviepass-surge-pricing/), it didn't sound all bad. The surge was estimated to be $2, and the company also planned to add IMAX/3-D tickets.
The example provided Thursday by MoviePass listed Avengers: Infinity War at 7 p.m. with the $3.43 surcharge, per the Hollywood Reporter (https://www.hollywoodreporter.com/news/moviepass-starts-adding-peak-pricing-surcharges-1125143?utm_source=twitter&utm_source=Direct)Infinity War is an in-demand movie if there ever was one, but it's been in theaters for two months already. A MoviePass spokesperson informed Mashable via email that the surcharge could be up to $6 and will correlate with demand for the movie. Read more... (https://mashable.com/2018/07/05/moviepass-peak-pricing-infinity-war/)
More about Business (https://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Entertainment (https://mashable.com/entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Movies (https://mashable.com/category/movies/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Pricing (https://mashable.com/category/pricing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Moviepass (https://mashable.com/category/moviepass/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/1wIYgGCNQl0