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06-30-2018, 10:36 AM
All the Pride merch that tried just a little too hard this year
https://i.amz.mshcdn.com/s5sFx_jQt5bYoxh1tifuDVra2Q8=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fth umbnail%2F76831%2Fe33b067b-4f65-4fab-bcdd-6a451bd96c4f.jpghttps://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (https://twitter.com/share?via=Mashable&text=All+the+Pride+merch+that+tried+just+a+little+ too+hard+this+year&url=https%3A%2F%2Fmashable.com%2F2018%2F06%2F29%2F pride-merch-tried-too-hard-2018%2F)https://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (https://www.facebook.com/sharer.php?u=https%3A%2F%2Fmashable.com%2F2018%2F0 6%2F29%2Fpride-merch-tried-too-hard-2018%2F&src=sp)
This year, perhaps more than any other, American corporations want the LGBTQ community to know that they're their friends. Their best friends, really.*
The only thing they ask for in return is our undying brand loyalty.
2018 was a particularly grating year (https://www.nytimes.com/2018/06/19/business/gay-pride-merchandise-retailers.html) for corporations who like to demonstrate their commitment to the queer community with rainbow shot glasses and flashy donations to LGBTQ nonprofits. Week after week, my inbox has been flooded with PR pitches to check out the latest gay vodka or discounted queer doughnuts (because gay people have been discriminated against in the...doughnut-sphere?) Read more... (https://mashable.com/2018/06/29/pride-merch-tried-too-hard-2018/)
More about Watercooler (https://mashable.com/category/watercooler/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Lgbtq Pride (https://mashable.com/category/lgbtq-pride/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Culture (https://mashable.com/culture/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Identities (https://mashable.com/category/identities/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/04hirrKFnss
https://i.amz.mshcdn.com/s5sFx_jQt5bYoxh1tifuDVra2Q8=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fth umbnail%2F76831%2Fe33b067b-4f65-4fab-bcdd-6a451bd96c4f.jpghttps://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (https://twitter.com/share?via=Mashable&text=All+the+Pride+merch+that+tried+just+a+little+ too+hard+this+year&url=https%3A%2F%2Fmashable.com%2F2018%2F06%2F29%2F pride-merch-tried-too-hard-2018%2F)https://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (https://www.facebook.com/sharer.php?u=https%3A%2F%2Fmashable.com%2F2018%2F0 6%2F29%2Fpride-merch-tried-too-hard-2018%2F&src=sp)
This year, perhaps more than any other, American corporations want the LGBTQ community to know that they're their friends. Their best friends, really.*
The only thing they ask for in return is our undying brand loyalty.
2018 was a particularly grating year (https://www.nytimes.com/2018/06/19/business/gay-pride-merchandise-retailers.html) for corporations who like to demonstrate their commitment to the queer community with rainbow shot glasses and flashy donations to LGBTQ nonprofits. Week after week, my inbox has been flooded with PR pitches to check out the latest gay vodka or discounted queer doughnuts (because gay people have been discriminated against in the...doughnut-sphere?) Read more... (https://mashable.com/2018/06/29/pride-merch-tried-too-hard-2018/)
More about Watercooler (https://mashable.com/category/watercooler/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Lgbtq Pride (https://mashable.com/category/lgbtq-pride/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Culture (https://mashable.com/culture/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Identities (https://mashable.com/category/identities/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/04hirrKFnss