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06-04-2018, 07:29 AM
'Solo' box office a historic failure for 'Star Wars,' and it only gets worse from here
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If it wasn't clear after opening weekend, it sure is nowSolo is likely to end its run in theaters as the biggest box office bust in Star Wars history.
The current weekend estimate for U.S. ticket sales is $29.3 million, representing a 65 percent drop-off in attendance after last weekend's opening sprint of $84.4 million ($103 million if you also count Memorial Day Monday).
SEE ALSO: Who's who in 'Solo: A Star Wars Story' (https://mashable.com/2018/05/20/solo-star-wars-characters/)
This is more than just a rough start. In the realm of first-run releases (i.e. not counting Special Editions and re-releases), only Star Wars: The Clone Wars fared worse. And that "movie" was really just three episodes of the then-new animated TV series stitched together; its theatrical release, which dropped to less than 1,000 theaters after a month, was largely meant to hype the show. Read more... (https://mashable.com/2018/06/03/solo-star-wars-box-office-second-weekend/)
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If it wasn't clear after opening weekend, it sure is nowSolo is likely to end its run in theaters as the biggest box office bust in Star Wars history.
The current weekend estimate for U.S. ticket sales is $29.3 million, representing a 65 percent drop-off in attendance after last weekend's opening sprint of $84.4 million ($103 million if you also count Memorial Day Monday).
SEE ALSO: Who's who in 'Solo: A Star Wars Story' (https://mashable.com/2018/05/20/solo-star-wars-characters/)
This is more than just a rough start. In the realm of first-run releases (i.e. not counting Special Editions and re-releases), only Star Wars: The Clone Wars fared worse. And that "movie" was really just three episodes of the then-new animated TV series stitched together; its theatrical release, which dropped to less than 1,000 theaters after a month, was largely meant to hype the show. Read more... (https://mashable.com/2018/06/03/solo-star-wars-box-office-second-weekend/)
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