rss
05-29-2014, 11:23 PM
Why Taco Bell Went Loco for Snapchat
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA1LzI5L2ZkL3RhY29iZWxsc3RvLjI0OWNmLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/04c636db/c53/taco-bell-store.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Why+Taco+Bell+Went+Loco+for+Snapchat&src=http%3A%2F%2Fmashable.com%2F2014%2F05%2F29%2Ft aco-bell-marketing-strategy%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F05 %2F29%2Ftaco-bell-marketing-strategy%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Taco Bell doesn't shy away from risk.
The company, in fact, was founded as a result of one taken by a restaurateur nearly 50 years ago.
In the late 1950s, Glen Bell set out to shake up the fast food industry and give it more than just hotdogs and hamburgers. Though there wasn't yet a billion-dollar market for quick-service Mexican food, Bell was convinced the genre would catch on.
After selling a hamburger and hot dog stand he opened and a ****** of other Mexican restaurants he co-owned, Bell struck out on his own and built the first Taco Bell (http://www.tacobell.com/) in 1962 in Downey, Calif
See also: Behind the Brew: How Heineken Drafts Its Viral Branding (http://mashable.com/2014/05/27/heineken-marketing-strategy/?utm_medium=feed&utm_source=rss) Read more... (http://mashable.com/2014/05/29/taco-bell-marketing-strategy/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Taco Bell (http://mashable.com/category/taco-bell/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Snapchat (http://mashable.com/category/snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/Ssa5Wdwh88E
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA1LzI5L2ZkL3RhY29iZWxsc3RvLjI0OWNmLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/04c636db/c53/taco-bell-store.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Why+Taco+Bell+Went+Loco+for+Snapchat&src=http%3A%2F%2Fmashable.com%2F2014%2F05%2F29%2Ft aco-bell-marketing-strategy%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F05 %2F29%2Ftaco-bell-marketing-strategy%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Taco Bell doesn't shy away from risk.
The company, in fact, was founded as a result of one taken by a restaurateur nearly 50 years ago.
In the late 1950s, Glen Bell set out to shake up the fast food industry and give it more than just hotdogs and hamburgers. Though there wasn't yet a billion-dollar market for quick-service Mexican food, Bell was convinced the genre would catch on.
After selling a hamburger and hot dog stand he opened and a ****** of other Mexican restaurants he co-owned, Bell struck out on his own and built the first Taco Bell (http://www.tacobell.com/) in 1962 in Downey, Calif
See also: Behind the Brew: How Heineken Drafts Its Viral Branding (http://mashable.com/2014/05/27/heineken-marketing-strategy/?utm_medium=feed&utm_source=rss) Read more... (http://mashable.com/2014/05/29/taco-bell-marketing-strategy/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Taco Bell (http://mashable.com/category/taco-bell/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Snapchat (http://mashable.com/category/snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/Ssa5Wdwh88E