Apple Is Starting to Get Exciting Again

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Apple Is Starting to Get Exciting Again
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The lineup of Apple products hasn't changed all that much from when Steve Jobs stepped down as CEO nearly three years ago. Sure, there's a plastic (http://mashable.com/2013/09/26/iphone-5c-review/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) iPhone model, a tinier tablet and a new desktop that looks like a little black garbage can (http://mashable.com/2014/03/11/mac-pro-love-story/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), but for the most part, Apple remains a smartphone company that also sells tablets, computers and downloadable content.

Every few months, CEO Tim Cook gives Apple fanboys just e**ugh rope to keep their hopes tethered to the brand. He said (http://mashable.com/2014/02/07/tim-cook-apple-new-categories/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=) this time last year that there would be "really great stuff coming in the fall, and across all of 2014." Yet, the company hasn't released anything of **te in the first half of this year. He said in February (http://mashable.com/2014/02/07/tim-cook-apple-new-categories/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) that "there will be new categories" of products, but there's ** telling when. Read more... (http://mashable.com/2014/05/29/new-apple-beats/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)

More about Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Tim Cook (http://mashable.com/category/tim-cook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Beats (http://mashable.com/category/beats/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/0Mdm4kmdGZc