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05-29-2014, 12:51 PM
The Apple-Beats Deal: A 10 Year Affair Ends in Marriage
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA1LzI5LzUwL0RTQzA3ODk4LjIzYmM0LmpwZwpwCX RodW1iCTU3NXgzMjMjCmUJanBn/f17cc4ec/572/DSC07898.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=The+Apple-Beats+Deal%3A+A+10+Year+Affair+Ends+in+Marriage&src=http%3A%2F%2Fmashable.com%2F2014%2F05%2F29%2Fb eats-deal-we%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F05 %2F29%2Fbeats-deal-we%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
RANCHOS PALOS VERDES, California — Just hours after after Apple's historic $3 billion acquisition of Beats (http://mashable.com/2014/05/28/apple-buy-beats-3-billion/?utm_medium=feed&utm_source=rss), two architects of the deal, Apple VP Internet Software and Services Eddy Cue and Beats Co-Founder and CEO Jimmy Iovine, said this deal was, in some ways, a decade in the making.
See also: Beats Drops Subscription Price After Apple Sale (http://mashable.com/2014/05/28/beats-drops-subscription-price/?utm_medium=feed&utm_source=rss)
Cue revealed that he and Iovine have k**wn each other for 10 years. Iovine, who's been making music for 40 years, actually visited a number of tech companies, including Apple, during the dawn of the digital music era between 1998 and 2003. "When I met Eddy and Steve [Jobs], I told [my team], 'These guys get it. They k**w and respect what we do. They respect copyright and the entire food chain.' I always wanted to work with them." Read more... (http://mashable.com/2014/05/29/beats-deal-we/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Beats (http://mashable.com/category/beats/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Music (http://mashable.com/music/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Mobile (http://mashable.com/mobile/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/C-pDb6FcjkU
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RANCHOS PALOS VERDES, California — Just hours after after Apple's historic $3 billion acquisition of Beats (http://mashable.com/2014/05/28/apple-buy-beats-3-billion/?utm_medium=feed&utm_source=rss), two architects of the deal, Apple VP Internet Software and Services Eddy Cue and Beats Co-Founder and CEO Jimmy Iovine, said this deal was, in some ways, a decade in the making.
See also: Beats Drops Subscription Price After Apple Sale (http://mashable.com/2014/05/28/beats-drops-subscription-price/?utm_medium=feed&utm_source=rss)
Cue revealed that he and Iovine have k**wn each other for 10 years. Iovine, who's been making music for 40 years, actually visited a number of tech companies, including Apple, during the dawn of the digital music era between 1998 and 2003. "When I met Eddy and Steve [Jobs], I told [my team], 'These guys get it. They k**w and respect what we do. They respect copyright and the entire food chain.' I always wanted to work with them." Read more... (http://mashable.com/2014/05/29/beats-deal-we/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Beats (http://mashable.com/category/beats/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Music (http://mashable.com/music/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Mobile (http://mashable.com/mobile/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/C-pDb6FcjkU