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05-20-2018, 04:25 PM
Hasbro trademarks Play-Doh's signature scent, and WTF you can trademark a smell?
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Today in unnecessary, power-grabbing, and possibly evil actions by large American corporations, the toy company Hasbro has trademarked the smell of children's fingernails Play-Doh.
The company announced the news on Friday (http://newsroom.hasbro.com/news-releases/news-release-details/hasbro-trademarks-favorite-smell-childhood-play-doh-scent), stating that the trademark is now officially recognized by the United States Patent and Trademark Office as a registered trademark of the brand.
But how does one trademark a smell? Well, first of all, you must describe it. And send it off to the office for an official government smell test by an examiner.*
SEE ALSO: Parents upset over penis-shaped Play-Doh toy (https://mashable.com/2014/12/30/play-doh-dil-doh/)
"Hasbro formally describes [the trademarked scent] as a unique*scent formed through the combination of a sweet, slightly*musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough," the statement reads. Read more... (https://mashable.com/2018/05/19/hasbro-play-doh-smell-trademark/)
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Today in unnecessary, power-grabbing, and possibly evil actions by large American corporations, the toy company Hasbro has trademarked the smell of children's fingernails Play-Doh.
The company announced the news on Friday (http://newsroom.hasbro.com/news-releases/news-release-details/hasbro-trademarks-favorite-smell-childhood-play-doh-scent), stating that the trademark is now officially recognized by the United States Patent and Trademark Office as a registered trademark of the brand.
But how does one trademark a smell? Well, first of all, you must describe it. And send it off to the office for an official government smell test by an examiner.*
SEE ALSO: Parents upset over penis-shaped Play-Doh toy (https://mashable.com/2014/12/30/play-doh-dil-doh/)
"Hasbro formally describes [the trademarked scent] as a unique*scent formed through the combination of a sweet, slightly*musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough," the statement reads. Read more... (https://mashable.com/2018/05/19/hasbro-play-doh-smell-trademark/)
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