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03-09-2018, 06:34 PM
WTF is up with Google's bizarre SXSW tagline
https://i.amz.mshcdn.com/TYzVp37R42J64r0XhKFq5NCWc8g=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F730033%2F0968c461-6a11-44a7-835c-96f116afa22e.jpghttps://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (https://twitter.com/share?via=Mashable&text=WTF+is+up+with+Google%27s+bizarre+SXSW+taglin e&url=https%3A%2F%2Fmashable.com%2F2018%2F03%2F08%2F sxsw-make-google-do-it%2F)https://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (https://www.facebook.com/sharer.php?u=https%3A%2F%2Fmashable.com%2F2018%2F0 3%2F08%2Fsxsw-make-google-do-it%2F&src=sp)
Be careful what you wish for.*
The annual brand mutual-appreciation fest that is South by Southwest (https://mashable.com/category/south-by-southwest/) officially kicks off tomorrow in Austin, Texas, but major tech companies have already put their mark on the town once predominantly known for music and Tex-Mex. And at least one screwed up.
SEE ALSO: All the social media opt-outs you need to activate right now (https://mashable.com/2018/02/28/opt-out-social-media-platforms-data-collection/)
That would be Google (https://mashable.com/category/google/), which has taken a bold innovation-first stand by plastering the tagline for its latest Google Assistant ad campaign (http://creativity-online.com/work/google-make-google-do-it/54000) on the exterior of a house just southeast of downtown on E Cesar Chavez Street.*
"Make Google do it," reads the giant sign on the front of the balloon-adorned building.* Read more... (https://mashable.com/2018/03/08/sxsw-make-google-do-it/)
More about Google (https://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), South By Southwest (https://mashable.com/category/south-by-southwest/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tech (https://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Big Tech Companies (https://mashable.com/category/big-tech-companies/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)https://pubads.g.doubleclick.net/gampad/ad?iu=/4585/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1520585427 (https://pubads.g.doubleclick.net/gampad/jump?iu=/4585/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1520585427)
http://feeds.feedburner.com/~r/Mashable/~4/ZfT8qxyMho4
https://i.amz.mshcdn.com/TYzVp37R42J64r0XhKFq5NCWc8g=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F730033%2F0968c461-6a11-44a7-835c-96f116afa22e.jpghttps://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (https://twitter.com/share?via=Mashable&text=WTF+is+up+with+Google%27s+bizarre+SXSW+taglin e&url=https%3A%2F%2Fmashable.com%2F2018%2F03%2F08%2F sxsw-make-google-do-it%2F)https://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (https://www.facebook.com/sharer.php?u=https%3A%2F%2Fmashable.com%2F2018%2F0 3%2F08%2Fsxsw-make-google-do-it%2F&src=sp)
Be careful what you wish for.*
The annual brand mutual-appreciation fest that is South by Southwest (https://mashable.com/category/south-by-southwest/) officially kicks off tomorrow in Austin, Texas, but major tech companies have already put their mark on the town once predominantly known for music and Tex-Mex. And at least one screwed up.
SEE ALSO: All the social media opt-outs you need to activate right now (https://mashable.com/2018/02/28/opt-out-social-media-platforms-data-collection/)
That would be Google (https://mashable.com/category/google/), which has taken a bold innovation-first stand by plastering the tagline for its latest Google Assistant ad campaign (http://creativity-online.com/work/google-make-google-do-it/54000) on the exterior of a house just southeast of downtown on E Cesar Chavez Street.*
"Make Google do it," reads the giant sign on the front of the balloon-adorned building.* Read more... (https://mashable.com/2018/03/08/sxsw-make-google-do-it/)
More about Google (https://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), South By Southwest (https://mashable.com/category/south-by-southwest/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Tech (https://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Big Tech Companies (https://mashable.com/category/big-tech-companies/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)https://pubads.g.doubleclick.net/gampad/ad?iu=/4585/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1520585427 (https://pubads.g.doubleclick.net/gampad/jump?iu=/4585/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1520585427)
http://feeds.feedburner.com/~r/Mashable/~4/ZfT8qxyMho4