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05-23-2014, 02:19 PM
The 'Golden Circle' Is the Key to Inspiring Marketing
http://rack.3.mshcdn.com/media/ZgkyMDE0LzA1LzIzL2U2L1N0b3J5dGVsbGluLmEzYzZkLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/63737731/30b/Storytelling.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=The+%27Golden+Circle%27+Is+the+Key+to+Inspiri ng+Marketing&src=http%3A%2F%2Fmashable.com%2F2014%2F05%2F23%2Fs imon-sineck-ted-golden-circle%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F05 %2F23%2Fsimon-sineck-ted-golden-circle%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
This post was inspired by Simon Sinek's **w famous TED talk (http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action)*in which he discusses how great leaders inspire action. The video has garnered more than 2.5 million views and is the second-most-viewed TED talk of all time.
Start With the Why
Simon Sinek, an ex-advertising executive and author, is perhaps best k**wn for his concept of the Golden Circle. The concept revolves around the thought leadership and messaging approach utilized by some of the world's most exciting leaders and brands — the Wright Brothers, Apple, and Martin Luther King Jr. — which, as Sinek puts it, "starts with the why."
According to Sinek, most people communicate by starting with the "what" they do aspect and eventually work their way back to talk about "how" and "why" they do what they do. Read more... (http://mashable.com/2014/05/23/simon-sineck-ted-golden-circle/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Dell (http://mashable.com/category/dell/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/qCtKKTq3ofg
http://rack.3.mshcdn.com/media/ZgkyMDE0LzA1LzIzL2U2L1N0b3J5dGVsbGluLmEzYzZkLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/63737731/30b/Storytelling.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=The+%27Golden+Circle%27+Is+the+Key+to+Inspiri ng+Marketing&src=http%3A%2F%2Fmashable.com%2F2014%2F05%2F23%2Fs imon-sineck-ted-golden-circle%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F05 %2F23%2Fsimon-sineck-ted-golden-circle%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
This post was inspired by Simon Sinek's **w famous TED talk (http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action)*in which he discusses how great leaders inspire action. The video has garnered more than 2.5 million views and is the second-most-viewed TED talk of all time.
Start With the Why
Simon Sinek, an ex-advertising executive and author, is perhaps best k**wn for his concept of the Golden Circle. The concept revolves around the thought leadership and messaging approach utilized by some of the world's most exciting leaders and brands — the Wright Brothers, Apple, and Martin Luther King Jr. — which, as Sinek puts it, "starts with the why."
According to Sinek, most people communicate by starting with the "what" they do aspect and eventually work their way back to talk about "how" and "why" they do what they do. Read more... (http://mashable.com/2014/05/23/simon-sineck-ted-golden-circle/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Dell (http://mashable.com/category/dell/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/qCtKKTq3ofg