AMC's New Drama Premieres on Tumblr — 2 Weeks Before TV

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AMC's New Drama Premieres on Tumblr — 2 Weeks Before TV
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA1LzE5LzQ1L0hDRmNhc3QyLjk0NzA4LmpwZwpwCX RodW1iCTU3NXgzMjMjCmUJanBn/46a622d5/747/HCF-cast-2.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=AMC%27s+New+Drama+Premieres+on+Tumblr+%E2%80% 94+2+Weeks+Before+TV&src=http%3A%2F%2Fmashable.com%2F2014%2F05%2F19%2Fh alt-and-catch-fire-online-premiere%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F05 %2F19%2Fhalt-and-catch-fire-online-premiere%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
AMC released the premiere episode of its newest drama, Halt and Catch Fire on Tumblr (http://mashable.com/category/tumblr/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), AMC.com and video on demand on Monday, two weeks before the show makes its broadcast debut.

It's **t uncommon for TV shows to debut digitally before they appear on broadcast or cable, but this is **table because it's the first-ever TV ****** premiere on Tumblr. This is also the first time AMC has premiered a show on a social media platform.

See also: The 25 Best Tumblr Accounts for Book Nerds (http://mashable.com/2014/03/13/tumblrs-for-readers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)


**t only will it be available to watch on Tumblr (http://amctv.tumblr.com/) and AMC.com (http://amc.com/haltandcatchfiresneak), but viewers can also watch the pilot via video on demand and TV Everywhere through authenticated cable providers. Read more... (http://mashable.com/2014/05/19/halt-and-catch-fire-online-premiere/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)

More about Tumblr (http://mashable.com/category/tumblr/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Social Tv (http://mashable.com/category/social-tv/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Amc (http://mashable.com/category/amc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Entertainment (http://mashable.com/entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/2WY0P08AGXA