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05-19-2014, 04:01 AM
One Small Step for a Sports Drink, One Giant Leap for Advertising
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA1LzE5LzkzL1BvY2FyaVN3ZWF0LjMxMjc2LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/3ae4ea9e/584/Pocari-Sweat.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=One+Small+Step+for+a+Sports+Drink%2C+One+Gian t+Leap+for+Advertising&src=http%3A%2F%2Fmashable.com%2F2014%2F05%2F18%2Fs ports-drink-moon%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F05 %2F18%2Fsports-drink-moon%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
One Japanese sports drink company is full of overachievers.
Otsuka Pharmaceutical Co., Ltd., wants to send its sports drink to the moon, and it's taking steps to do so: The company released a plan (http://lunar-dream.com/) to launch a can of Pocari Sweat into space and onto the moon in 2015
See also: Man Arrested in Japan for Owning 3D-Printed Guns (http://mashable.com/2014/05/08/japan-3d-guns-arrest/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
The sports drink, in powder form, will be placed inside a specially made titanium can k**wn as the "Lunar Dream Capsule (http://www.techinasia.com/astroscale-pocari-sweat-send-drinks-dreams-moon-2015/)."
With the help of Singapore-based Astroscale, a startup aimed at cleaning debris in space, the Pocari Sweat can is set to launch in October 2015.
From the outside, the lunar time capsule will look like a typical can of Pocari Sweat. But looks can be deceiving: The titanium can will be built to withstand vibrations during launch and extreme conditions on the moon's surface with the help and protection of 70 inner components (http://www.techinasia.com/astroscale-pocari-sweat-send-drinks-dreams-moon-2015/). Read more... (http://mashable.com/2014/05/18/sports-drink-moon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Space (http://mashable.com/space/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), World (http://mashable.com/world/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Japan (http://mashable.com/category/japan/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Moon (http://mashable.com/category/moon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/TyVG7QXSDM4
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA1LzE5LzkzL1BvY2FyaVN3ZWF0LjMxMjc2LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/3ae4ea9e/584/Pocari-Sweat.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=One+Small+Step+for+a+Sports+Drink%2C+One+Gian t+Leap+for+Advertising&src=http%3A%2F%2Fmashable.com%2F2014%2F05%2F18%2Fs ports-drink-moon%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F05 %2F18%2Fsports-drink-moon%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
One Japanese sports drink company is full of overachievers.
Otsuka Pharmaceutical Co., Ltd., wants to send its sports drink to the moon, and it's taking steps to do so: The company released a plan (http://lunar-dream.com/) to launch a can of Pocari Sweat into space and onto the moon in 2015
See also: Man Arrested in Japan for Owning 3D-Printed Guns (http://mashable.com/2014/05/08/japan-3d-guns-arrest/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
The sports drink, in powder form, will be placed inside a specially made titanium can k**wn as the "Lunar Dream Capsule (http://www.techinasia.com/astroscale-pocari-sweat-send-drinks-dreams-moon-2015/)."
With the help of Singapore-based Astroscale, a startup aimed at cleaning debris in space, the Pocari Sweat can is set to launch in October 2015.
From the outside, the lunar time capsule will look like a typical can of Pocari Sweat. But looks can be deceiving: The titanium can will be built to withstand vibrations during launch and extreme conditions on the moon's surface with the help and protection of 70 inner components (http://www.techinasia.com/astroscale-pocari-sweat-send-drinks-dreams-moon-2015/). Read more... (http://mashable.com/2014/05/18/sports-drink-moon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Space (http://mashable.com/space/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), World (http://mashable.com/world/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Japan (http://mashable.com/category/japan/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Moon (http://mashable.com/category/moon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/TyVG7QXSDM4