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05-16-2014, 10:14 PM
Ad Agency Uses Malala Yousafzai Shooting to Sell Mattresses
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA1LzE2L2QxL01hbGFsYVlvdXNhLjNhMGVkLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/0c8c3392/ae4/Malala-Yousafzai.jpg.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Ad+Agency+Uses+Malala+Yousafzai+Shooting+to+S ell+Mattresses&src=http%3A%2F%2Fmashable.com%2F2014%2F05%2F16%2Fa d-agency-malala-yousafzai-mattresses%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F05 %2F16%2Fad-agency-malala-yousafzai-mattresses%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
In a new low in ghoulish marketing, an ad agency in India has used the shooting of Malala Yousafzai (http://mashable.com/category/malala-yousafzai/?utm_medium=feed&utm_source=rss) to sell mattresses
Since the theme of the print campaign for Kurl-On mattresses is “bounce back,” a cartoon image of the young Pakistani activist being shot in the face by the Taliban and recovering to win a humanitarian award makes sense, right?
Don’t worry, ** one else gets it either.
See also: The Most Memorable Brand Wins and Fails of 2013 (http://mashable.com/2013/11/29/marketing-wins-fails-2013/?utm_medium=feed&utm_source=rss)
Ogilvy & Mather India, the agency responsible, has launched an internal investigation and apologized, saying, “We deeply regret this incident…and will take whatever corrective action is necessary.” Read more... (http://mashable.com/2014/05/16/ad-agency-malala-yousafzai-mattresses/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), World (http://mashable.com/world/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/RC-g_Ij8TR4
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA1LzE2L2QxL01hbGFsYVlvdXNhLjNhMGVkLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/0c8c3392/ae4/Malala-Yousafzai.jpg.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Ad+Agency+Uses+Malala+Yousafzai+Shooting+to+S ell+Mattresses&src=http%3A%2F%2Fmashable.com%2F2014%2F05%2F16%2Fa d-agency-malala-yousafzai-mattresses%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F05 %2F16%2Fad-agency-malala-yousafzai-mattresses%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
In a new low in ghoulish marketing, an ad agency in India has used the shooting of Malala Yousafzai (http://mashable.com/category/malala-yousafzai/?utm_medium=feed&utm_source=rss) to sell mattresses
Since the theme of the print campaign for Kurl-On mattresses is “bounce back,” a cartoon image of the young Pakistani activist being shot in the face by the Taliban and recovering to win a humanitarian award makes sense, right?
Don’t worry, ** one else gets it either.
See also: The Most Memorable Brand Wins and Fails of 2013 (http://mashable.com/2013/11/29/marketing-wins-fails-2013/?utm_medium=feed&utm_source=rss)
Ogilvy & Mather India, the agency responsible, has launched an internal investigation and apologized, saying, “We deeply regret this incident…and will take whatever corrective action is necessary.” Read more... (http://mashable.com/2014/05/16/ad-agency-malala-yousafzai-mattresses/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), World (http://mashable.com/world/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/RC-g_Ij8TR4