Lady Doritos might be a market test: experts

[ahlam1399]

http://static-global-s-msn-com.akamaized.net/img-resizer/tenant/amp/entityid/BBIML5L.img?h=100&w=100&m=6&q=60&o=f&l=fTORONTO - The maker of Doritos is hardly in a crunch after chatter about the potential for daintier corn chips marketed towards women sparked a visceral viral reaction ? in fact, experts say comments from the CEO of PepsiCo were likely just a ploy to test the market. PepsiCo released a statement Tuesday calling reporting on the launch of such a product "inaccurate," adding "we already have Doritos for women ? they're called Doritos." The response ...

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