Apple Speeds Up Returns and Refunds to Snag Ecommerce Consumers

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Apple Speeds Up Returns and Refunds to Snag Ecommerce Consumers
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As the ecommerce (http://mashable.com/category/e-commerce/?utm_medium=feed&utm_source=rss) space continues to draw in buyers previously committed to brick-and-mortar stores, exceptional customer service has become ground zero in the battle to win over consumers

Apple has significantly reduced its return and refund times, a move that could ultimately increase its profits by aggressively competing for ecommerce customer loyalty, according to research conducted by Stella Service (http://www.stellaservice.com/). The customer-service research firm defines "refunds" as customers getting back the money they spent to purchase an item, and "returns" as customers returning a product back to Apple.

See also: Big Companies Turn to This Startup to Fix Bad Customer Service (http://mashable.com/2013/01/09/zendesk-valley-girl/?utm_medium=feed&utm_source=rss) Read more... (http://mashable.com/2014/05/12/apple-returns-refunds-ecommerce/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)


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