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05-09-2014, 05:11 PM
Netflix Won't Raise Current Members' Pricing for 2 Years
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA1LzA5LzFmL05ldGZsaXgucG5nLjg2YmE4LnBuZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/e2cfebeb/00a/Netflix.png.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Netflix+Won%27t+Raise+Current+Members%27+Pric ing+for+2+Years&src=http%3A%2F%2Fmashable.com%2F2014%2F05%2F09%2Fn etflix-price-freeze-2-years%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F05 %2F09%2Fnetflix-price-freeze-2-years%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Netflix members woke up Friday to some good news: The company doesn't plan to raise prices on current members for a**ther two years.
Many current members received the following email Friday, explaining how such subscribers are exempt from a price increase affecting new users:
http://rack.3.mshcdn.com/media/ZgkyMDE0LzA1LzA5LzA5L1NjcmVlbl**b3QyLmE4YmM1LnBuZw pwCXRodW1iCTU3NXg0MDk2Pg/77a9e6bf/f92/Screen-Shot-2014-05-09-at-8.23.46-AM.png
Image: Netflix
Netflix has bungled such communication in the past. The company alienated and confused members in 2012 when it an**unced (http://mashable.com/2011/07/12/want-netflix-dvds-streaming-thatll-be-16-a-month/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) a plan to unbundle DVDs and streaming, leading to a 60% monthly price increase.
See also: Netflix to Start Offering 'Breaking Bad' in Glorious 4K in June (http://mashable.com/2014/05/08/breaking-bad-4k-netflix/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
The miscommunication and bad press hit the company hard, halving (http://mashable.com/2011/09/19/netflix-stock-down-42-percent/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) Netflix's value within two months. Read more... (http://mashable.com/2014/05/09/netflix-price-freeze-2-years/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Netflix (http://mashable.com/category/netflix/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Tv (http://mashable.com/category/tv/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/-DXbTroc_sk
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Netflix members woke up Friday to some good news: The company doesn't plan to raise prices on current members for a**ther two years.
Many current members received the following email Friday, explaining how such subscribers are exempt from a price increase affecting new users:
http://rack.3.mshcdn.com/media/ZgkyMDE0LzA1LzA5LzA5L1NjcmVlbl**b3QyLmE4YmM1LnBuZw pwCXRodW1iCTU3NXg0MDk2Pg/77a9e6bf/f92/Screen-Shot-2014-05-09-at-8.23.46-AM.png
Image: Netflix
Netflix has bungled such communication in the past. The company alienated and confused members in 2012 when it an**unced (http://mashable.com/2011/07/12/want-netflix-dvds-streaming-thatll-be-16-a-month/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) a plan to unbundle DVDs and streaming, leading to a 60% monthly price increase.
See also: Netflix to Start Offering 'Breaking Bad' in Glorious 4K in June (http://mashable.com/2014/05/08/breaking-bad-4k-netflix/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
The miscommunication and bad press hit the company hard, halving (http://mashable.com/2011/09/19/netflix-stock-down-42-percent/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) Netflix's value within two months. Read more... (http://mashable.com/2014/05/09/netflix-price-freeze-2-years/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Netflix (http://mashable.com/category/netflix/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Tv (http://mashable.com/category/tv/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/-DXbTroc_sk