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05-03-2014, 04:12 AM
Lyft's Carstache 2.0 Ad Takes a Swipe at Apple
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA1LzAzLzI5L0x5ZnQuanBnLmUwZDg3LmpwZwpwCX RodW1iCTU3NXgzMjMjCmUJanBn/73c313cf/cdc/Lyft.jpg.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Lyft%27s+Carstache+2.0+Ad+Takes+a+Swipe+at+Ap ple&src=http%3A%2F%2Fmashable.com%2F2014%2F05%2F02%2Fl yfts-carstache-apple%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F05 %2F02%2Flyfts-carstache-apple%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Ride-sharing service Lyft (http://mashable.com/category/lyft/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) is used to poking its finger in the eye of competitors like Uber, along with transit departments and taxi drivers in cities where it operates. So why **t take on a real 800-pound gorilla, Apple, and make fun of the tech**logy giant’s self-serious ads?
In a just-launched parody video, Lyft introduces Ethan, its “senior carstache designer,” who talks with a straight face about how the company’s fuzzy pink car accessories have improved.
There’s ** mistaking this for the gut punch it’s meant to be to Apple –- there’s the same white background, docu-style talking head and product highlights featured in bloated iPhone trailers. Read more... (http://mashable.com/2014/05/02/lyfts-carstache-apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Startups (http://mashable.com/startups/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Lyft (http://mashable.com/category/lyft/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/W1tLMT69N7o
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA1LzAzLzI5L0x5ZnQuanBnLmUwZDg3LmpwZwpwCX RodW1iCTU3NXgzMjMjCmUJanBn/73c313cf/cdc/Lyft.jpg.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Lyft%27s+Carstache+2.0+Ad+Takes+a+Swipe+at+Ap ple&src=http%3A%2F%2Fmashable.com%2F2014%2F05%2F02%2Fl yfts-carstache-apple%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F05 %2F02%2Flyfts-carstache-apple%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Ride-sharing service Lyft (http://mashable.com/category/lyft/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) is used to poking its finger in the eye of competitors like Uber, along with transit departments and taxi drivers in cities where it operates. So why **t take on a real 800-pound gorilla, Apple, and make fun of the tech**logy giant’s self-serious ads?
In a just-launched parody video, Lyft introduces Ethan, its “senior carstache designer,” who talks with a straight face about how the company’s fuzzy pink car accessories have improved.
There’s ** mistaking this for the gut punch it’s meant to be to Apple –- there’s the same white background, docu-style talking head and product highlights featured in bloated iPhone trailers. Read more... (http://mashable.com/2014/05/02/lyfts-carstache-apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Startups (http://mashable.com/startups/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Lyft (http://mashable.com/category/lyft/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/W1tLMT69N7o