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05-03-2014, 02:51 AM
Snapchat's Update Was Powered by Secret Acquisition
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA1LzAyL2M3L3NuYXBjaGF0dmlkLmY5OWQ2LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/86fdf5ae/29e/snapchat-video.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Snapchat%27s+Update+Was+Powered+by+Secret+Acq uisition&src=http%3A%2F%2Fmashable.com%2F2014%2F05%2F02%2Fs napchat-addlive-acquisition%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F05 %2F02%2Fsnapchat-addlive-acquisition%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Snapchat's biggest update ever (http://mashable.com/2014/05/01/hands-on-with-the-new-snapchat/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=) was powered, at least in part, by a secret acquisition of live video software company Addlive, according to a new report.
The update, which rolled out to users Thursday, added text messaging and live video calling features to the app.
See also: Snapchat Steps Up Its Game With Sophisticated New Messaging Features (http://mashable.com/2014/05/01/hands-on-with-the-new-snapchat/?utm_medium=feed&utm_source=rss)
Snapchat was apparently planning this update for some time and was looking for companies that could help them develop new video features, according to a report (http://www.theverge.com/2014/5/2/5676196/snapchat-acquires-addlive-video-chat) in The Verge.
The deal was finalized several months ago, but was kept under wraps until **w. The details of the deal, including how much Snapchat paid for AddLive, were unk**wn. Read more... (http://mashable.com/2014/05/02/snapchat-addlive-acquisition/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Apps Software (http://mashable.com/apps-software/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Apps And Software (http://mashable.com/category/apps-and-software/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Snapchat (http://mashable.com/category/snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Addlive (http://mashable.com/category/addlive/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/-miBcmPHHIM
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Snapchat's biggest update ever (http://mashable.com/2014/05/01/hands-on-with-the-new-snapchat/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=) was powered, at least in part, by a secret acquisition of live video software company Addlive, according to a new report.
The update, which rolled out to users Thursday, added text messaging and live video calling features to the app.
See also: Snapchat Steps Up Its Game With Sophisticated New Messaging Features (http://mashable.com/2014/05/01/hands-on-with-the-new-snapchat/?utm_medium=feed&utm_source=rss)
Snapchat was apparently planning this update for some time and was looking for companies that could help them develop new video features, according to a report (http://www.theverge.com/2014/5/2/5676196/snapchat-acquires-addlive-video-chat) in The Verge.
The deal was finalized several months ago, but was kept under wraps until **w. The details of the deal, including how much Snapchat paid for AddLive, were unk**wn. Read more... (http://mashable.com/2014/05/02/snapchat-addlive-acquisition/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Apps Software (http://mashable.com/apps-software/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Apps And Software (http://mashable.com/category/apps-and-software/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Snapchat (http://mashable.com/category/snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Addlive (http://mashable.com/category/addlive/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/-miBcmPHHIM