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05-01-2014, 09:02 PM
YouTube: We've Got Premium Content for Your Premium Cash
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA1LzAxLzM4L01vdGEuZmQwYzIuanBnCnAJdGh1bW IJNTc1eDMyMyMKZQlqcGc/1c66b95c/3ce/Mota.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=YouTube%3A+We%27ve+Got+Premium+Content+for+Yo ur+Premium+Cash&src=http%3A%2F%2Fmashable.com%2F2014%2F05%2F01%2Fy outube-brandcast-premium-content%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F05 %2F01%2Fyoutube-brandcast-premium-content%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
YouTube (http://mashable.com/category/youtube/?utm_medium=feed&utm_source=rss) just wants advertisers to be happy.
That was the message from Robert Kyncl, head of content and business operations at YouTube, at the streaming video site's "Brandcast," its yearly*major presentation to advertisers on Wednesday. Kyncl then ceded the stage at New York City's Madison Square Garden to Pharrell, to perform his hit song "Happy."
See also: Top 10 YouTube Beauty Channels to Follow (http://mashable.com/2012/02/12/youtube-beauty/?utm_medium=feed&utm_source=rss)
YouTube's Brandcast presentation on Thursday wasn't very subtle. Google spared ** expense on the venue, video screens and performances (Janelle Monae also sang "Dance Apocalyptic") in an explicit effort to tell the advertisers in attendance: YouTube is premium. Read more... (http://mashable.com/2014/05/01/youtube-brandcast-premium-content/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Youtube (http://mashable.com/category/youtube/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Online Advertising (http://mashable.com/category/online-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/1kSzXhQ-J6o
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA1LzAxLzM4L01vdGEuZmQwYzIuanBnCnAJdGh1bW IJNTc1eDMyMyMKZQlqcGc/1c66b95c/3ce/Mota.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=YouTube%3A+We%27ve+Got+Premium+Content+for+Yo ur+Premium+Cash&src=http%3A%2F%2Fmashable.com%2F2014%2F05%2F01%2Fy outube-brandcast-premium-content%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F05 %2F01%2Fyoutube-brandcast-premium-content%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
YouTube (http://mashable.com/category/youtube/?utm_medium=feed&utm_source=rss) just wants advertisers to be happy.
That was the message from Robert Kyncl, head of content and business operations at YouTube, at the streaming video site's "Brandcast," its yearly*major presentation to advertisers on Wednesday. Kyncl then ceded the stage at New York City's Madison Square Garden to Pharrell, to perform his hit song "Happy."
See also: Top 10 YouTube Beauty Channels to Follow (http://mashable.com/2012/02/12/youtube-beauty/?utm_medium=feed&utm_source=rss)
YouTube's Brandcast presentation on Thursday wasn't very subtle. Google spared ** expense on the venue, video screens and performances (Janelle Monae also sang "Dance Apocalyptic") in an explicit effort to tell the advertisers in attendance: YouTube is premium. Read more... (http://mashable.com/2014/05/01/youtube-brandcast-premium-content/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Youtube (http://mashable.com/category/youtube/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Online Advertising (http://mashable.com/category/online-advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/1kSzXhQ-J6o