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04-29-2014, 03:30 AM
Disney Wanted to Buy BuzzFeed, Report Says
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Disney considered buying viral media website BuzzFeed but did **t want to shell out the $1 billion asking price, according to a report.
Disney would later go with Maker Studios, the YouTube-centric video production company, according to Fortune (http://tech.fortune.cnn.com/2014/04/28/disney-tried-to-buy-buzzfeed/).
Maker cost Disney $500 million, but could add a**ther $450 million if the video producer hits certain incentive targets, bringing it close to the $1 billion asking price of BuzzFeed.
The acquisition of Buzzfeed would have given Disney a serious digital beachhead, particularly if it had also gone through with the Maker purchase.
Disney has shown it is **t shy in paying for major media brands (http://mashable.com/2012/10/30/disney-buys-lucasfilm/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), buying pixar in 2006 for $7.4 billion, Marvel in 2009 for $4 billion and Lucasfilm in 2012 for $4 billion. Those moves have given Mickey Mouse plenty of company with a wide variety of intellectual property. Read more... (http://mashable.com/2014/04/28/disney-buzzfeed/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) and Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/trHBqS5RXXY
http://rack.0.mshcdn.com/media/ZgkyMDE0LzA0LzI4L2YyL2Rpc25leS5jZWRlZC5qcGcKcAl0aH VtYgk1NzV4MzIzIwplCWpwZw/fed4645a/5d1/disney.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Disney+Wanted+to+Buy+BuzzFeed%2C+Report+Says&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F28%2Fd isney-buzzfeed%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F28%2Fdisney-buzzfeed%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Disney considered buying viral media website BuzzFeed but did **t want to shell out the $1 billion asking price, according to a report.
Disney would later go with Maker Studios, the YouTube-centric video production company, according to Fortune (http://tech.fortune.cnn.com/2014/04/28/disney-tried-to-buy-buzzfeed/).
Maker cost Disney $500 million, but could add a**ther $450 million if the video producer hits certain incentive targets, bringing it close to the $1 billion asking price of BuzzFeed.
The acquisition of Buzzfeed would have given Disney a serious digital beachhead, particularly if it had also gone through with the Maker purchase.
Disney has shown it is **t shy in paying for major media brands (http://mashable.com/2012/10/30/disney-buys-lucasfilm/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), buying pixar in 2006 for $7.4 billion, Marvel in 2009 for $4 billion and Lucasfilm in 2012 for $4 billion. Those moves have given Mickey Mouse plenty of company with a wide variety of intellectual property. Read more... (http://mashable.com/2014/04/28/disney-buzzfeed/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) and Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/trHBqS5RXXY