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04-28-2014, 11:21 PM
Cardboard Bottles: Wine's Classy, Eco-Friendly Alternative
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA0LzI4LzU0L1BhcGVyYm95V2luLmU1MjY4LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/b5e658a4/4c5/Paperboy-Wines.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Cardboard+Bottles%3A+Wine%27s+Classy%2C+Eco-Friendly+Alternative&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F28%2Fw ine-cardboard-bottles%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F28%2Fwine-cardboard-bottles%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Apart from the introduction of twist-off caps, glass wine bottles have remained impervious to in**vation for centuries—mainly because there’s **thing wrong with them. Or is there? Come to think of it, they’re awfully heavy to lug around.
That’s the insight behind Paperboy (http://www.paperboywines.com/#our-wines), a new brand of wine packaged in cardboard sleeves, making it **t only easier to carry but kinder to the planet. The container is made mostly of industrial paper waste that’s 80% lighter than its glass cousin, so it takes less fuel to transport.
The idea originated with graphic designer Kevin Shaw, of London-based Stranger & Stranger (http://www.strangerandstranger.com), who pitched it to his client Truett Hurst (https://www.truetthurst.com/), a winemaker in Healdsburg, Calif. The result is an affordable line of wine with an eye-catching, retrocool label aimed squarely at millennial drinkers. Read more... (http://mashable.com/2014/04/28/wine-cardboard-bottles/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Wine (http://mashable.com/category/wine/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Eco Friendly (http://mashable.com/category/eco-friendly/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), ******* (http://mashable.com/category/*******/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Dev Design (http://mashable.com/dev-design/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/JXJAN-QIPvQ
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA0LzI4LzU0L1BhcGVyYm95V2luLmU1MjY4LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/b5e658a4/4c5/Paperboy-Wines.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Cardboard+Bottles%3A+Wine%27s+Classy%2C+Eco-Friendly+Alternative&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F28%2Fw ine-cardboard-bottles%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F28%2Fwine-cardboard-bottles%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Apart from the introduction of twist-off caps, glass wine bottles have remained impervious to in**vation for centuries—mainly because there’s **thing wrong with them. Or is there? Come to think of it, they’re awfully heavy to lug around.
That’s the insight behind Paperboy (http://www.paperboywines.com/#our-wines), a new brand of wine packaged in cardboard sleeves, making it **t only easier to carry but kinder to the planet. The container is made mostly of industrial paper waste that’s 80% lighter than its glass cousin, so it takes less fuel to transport.
The idea originated with graphic designer Kevin Shaw, of London-based Stranger & Stranger (http://www.strangerandstranger.com), who pitched it to his client Truett Hurst (https://www.truetthurst.com/), a winemaker in Healdsburg, Calif. The result is an affordable line of wine with an eye-catching, retrocool label aimed squarely at millennial drinkers. Read more... (http://mashable.com/2014/04/28/wine-cardboard-bottles/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Wine (http://mashable.com/category/wine/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Eco Friendly (http://mashable.com/category/eco-friendly/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), ******* (http://mashable.com/category/*******/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Dev Design (http://mashable.com/dev-design/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/JXJAN-QIPvQ