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12-21-2017, 11:34 PM
2017 was supposed to be Snapchat's year, but nothing went as planned
https://i.amz.mshcdn.com/p7VigzQa_hxnvljUWnumVsNBL1U=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F680963%2F74e3a40b-123a-4a74-92c6-059fefddd462.jpghttps://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (https://twitter.com/share?via=Mashable&text=2017+was+supposed+to+be+Snapchat%27s+year%2C+ but+nothing+went+as+planned&url=http%3A%2F%2Fmashable.com%2F2017%2F12%2F21%2Fs napchat-2017-fails%2F)https://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (https://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F12 %2F21%2Fsnapchat-2017-fails%2F&src=sp)
Snap Inc. (http://mashable.com/category/snap-inc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) had a lot to prove in 2017.
Following months of speculation, the company finally went public (http://mashable.com/2017/02/02/snapchat-files-ipo/), as onlookers wondered whether this would be the year the company finally moved out from under Facebook's shadow. That, and so much more, didn't quite go as planned.
SEE ALSO: Why smartphone cameras were the most important tech of 2017 (http://mashable.com/2017/12/19/smartphone-cameras-augmented-reality/)
At the close of 2016, I wrote (http://mashable.com/2016/12/22/snapchat-in-2016/) that Evan Spiegel managed to prove not only that his company was worth taking seriously, but that it had the makings of a worthy Facebook competitor. Now, I'm less certain.
To be clear, Snap Inc. is still very much worth taking seriously. The company made a number of important updates that materially change Snapchat for the betterSnap Maps (http://mashable.com/category/snap-maps/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) might be the best feature they've ever launched, and the company's shift into augmented reality and artificial intelligence prove it has the technical chops to come up with innovative new features.* Read more... (http://mashable.com/2017/12/21/snapchat-2017-fails/)
More about Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Snapchat (http://mashable.com/category/snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Social Media (http://mashable.com/social-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Apps And Software (http://mashable.com/category/apps-and-software/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Snapchat Discover (http://mashable.com/category/snapchat-discover/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/eDNqsl6bXgw
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Snap Inc. (http://mashable.com/category/snap-inc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) had a lot to prove in 2017.
Following months of speculation, the company finally went public (http://mashable.com/2017/02/02/snapchat-files-ipo/), as onlookers wondered whether this would be the year the company finally moved out from under Facebook's shadow. That, and so much more, didn't quite go as planned.
SEE ALSO: Why smartphone cameras were the most important tech of 2017 (http://mashable.com/2017/12/19/smartphone-cameras-augmented-reality/)
At the close of 2016, I wrote (http://mashable.com/2016/12/22/snapchat-in-2016/) that Evan Spiegel managed to prove not only that his company was worth taking seriously, but that it had the makings of a worthy Facebook competitor. Now, I'm less certain.
To be clear, Snap Inc. is still very much worth taking seriously. The company made a number of important updates that materially change Snapchat for the betterSnap Maps (http://mashable.com/category/snap-maps/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) might be the best feature they've ever launched, and the company's shift into augmented reality and artificial intelligence prove it has the technical chops to come up with innovative new features.* Read more... (http://mashable.com/2017/12/21/snapchat-2017-fails/)
More about Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Snapchat (http://mashable.com/category/snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Social Media (http://mashable.com/social-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Apps And Software (http://mashable.com/category/apps-and-software/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Snapchat Discover (http://mashable.com/category/snapchat-discover/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/eDNqsl6bXgw