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12-21-2017, 11:21 AM
Facebook defends targeted ads that only show job openings to young people
https://i.amz.mshcdn.com/RdwUX94oLewzGvt349M_OQhx5jU=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F681184%2Ff0bbaf04-a595-47b8-9190-b1ff5ee45baf.jpghttps://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (https://twitter.com/share?via=Mashable&text=Facebook+defends+targeted+ads+that+only+show+ job+openings+to+young+people&url=http%3A%2F%2Fmashable.com%2F2017%2F12%2F20%2Ff acebook-targeted-ads-young-people%2F)https://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (https://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F12 %2F20%2Ffacebook-targeted-ads-young-people%2F&src=sp)
Over 36 years old and looking for a job? Sorry, grandpa!*
A new report (https://www.propublica.org/article/facebook-ads-age-discrimination-targeting) from ProPublica and the New York Times found that dozens of large corporations —including Verizon, Amazon, Target, Goldman Sachs, and Facebook itself — were using Facebook's targeted ads to only show job opportunities to younger people.
SEE ALSO: The top 10 tech stories of 2017 (http://mashable.com/2017/12/19/top-10-tech-stories-2017/)
For those over a certain age, it's like the ads didn't even exist.*
Verizon, according to the report (https://www.propublica.org/article/facebook-ads-age-discrimination-targeting), was looking to hire people in financial planning and analysis. So it took out an ad on Facebook — and targeted people between the ages of 25 and 36 years old. Read more... (http://mashable.com/2017/12/20/facebook-targeted-ads-young-people/)
More about Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Jobs (http://mashable.com/jobs/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Amazon (http://mashable.com/category/amazon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Verizon (http://mashable.com/category/verizon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Target (http://mashable.com/category/target/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/TvKUPfbcBIs
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Over 36 years old and looking for a job? Sorry, grandpa!*
A new report (https://www.propublica.org/article/facebook-ads-age-discrimination-targeting) from ProPublica and the New York Times found that dozens of large corporations —including Verizon, Amazon, Target, Goldman Sachs, and Facebook itself — were using Facebook's targeted ads to only show job opportunities to younger people.
SEE ALSO: The top 10 tech stories of 2017 (http://mashable.com/2017/12/19/top-10-tech-stories-2017/)
For those over a certain age, it's like the ads didn't even exist.*
Verizon, according to the report (https://www.propublica.org/article/facebook-ads-age-discrimination-targeting), was looking to hire people in financial planning and analysis. So it took out an ad on Facebook — and targeted people between the ages of 25 and 36 years old. Read more... (http://mashable.com/2017/12/20/facebook-targeted-ads-young-people/)
More about Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Jobs (http://mashable.com/jobs/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Amazon (http://mashable.com/category/amazon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Verizon (http://mashable.com/category/verizon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Target (http://mashable.com/category/target/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/TvKUPfbcBIs