rss
12-14-2017, 10:36 PM
How Snapchat is cooking up the next dancing hot dog
https://i.amz.mshcdn.com/KWLnSh6aH7nCpDDqP9WT6CFzR5Y=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F676101%2F915488b3-6caa-4224-9515-e150e93958d8.jpghttps://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (https://twitter.com/share?via=Mashable&text=How+Snapchat+is+cooking+up+the+next+dancing+h ot+dog&url=http%3A%2F%2Fmashable.com%2F2017%2F12%2F14%2Fs napchat-lens-studio-augmented-reality%2F)https://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (https://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F12 %2F14%2Fsnapchat-lens-studio-augmented-reality%2F&src=sp)
Snap is opening up to more creators. The self-proclaimed camera company released Lens Studio on Thursday as a way for developers to build augmented-reality experiences for Snapchat (http://mashable.com/category/snapchat/).
The tool, available as a desktop app on Mac and Windows, is similar to Facebook's AR studio (http://mashable.com/2017/12/12/facebook-ar-studio-messenger-world-effects-snapchat/), released earlier this week. Google offers ARCore, and Apple has ARKit. Snapchat is betting designers will want to use its system to build for its community of 173 million daily active users. Snapchat users are quite familiar with AR and have been using it since the app released lenses (or face filters) in 2015.*
SEE ALSO: Snapchat just completely redesigned its app. Here's why. (http://mashable.com/2017/11/29/snapchat-redesign-app-friends-feed-discover-heres-why/) Read more... (http://mashable.com/2017/12/14/snapchat-lens-studio-augmented-reality/)
More about Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Snapchat (http://mashable.com/category/snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Developers (http://mashable.com/category/developers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Augmented Reality (http://mashable.com/category/augmented-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Apps And Software (http://mashable.com/category/apps-and-software/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/xdC53vsQbU8
https://i.amz.mshcdn.com/KWLnSh6aH7nCpDDqP9WT6CFzR5Y=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F676101%2F915488b3-6caa-4224-9515-e150e93958d8.jpghttps://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (https://twitter.com/share?via=Mashable&text=How+Snapchat+is+cooking+up+the+next+dancing+h ot+dog&url=http%3A%2F%2Fmashable.com%2F2017%2F12%2F14%2Fs napchat-lens-studio-augmented-reality%2F)https://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (https://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F12 %2F14%2Fsnapchat-lens-studio-augmented-reality%2F&src=sp)
Snap is opening up to more creators. The self-proclaimed camera company released Lens Studio on Thursday as a way for developers to build augmented-reality experiences for Snapchat (http://mashable.com/category/snapchat/).
The tool, available as a desktop app on Mac and Windows, is similar to Facebook's AR studio (http://mashable.com/2017/12/12/facebook-ar-studio-messenger-world-effects-snapchat/), released earlier this week. Google offers ARCore, and Apple has ARKit. Snapchat is betting designers will want to use its system to build for its community of 173 million daily active users. Snapchat users are quite familiar with AR and have been using it since the app released lenses (or face filters) in 2015.*
SEE ALSO: Snapchat just completely redesigned its app. Here's why. (http://mashable.com/2017/11/29/snapchat-redesign-app-friends-feed-discover-heres-why/) Read more... (http://mashable.com/2017/12/14/snapchat-lens-studio-augmented-reality/)
More about Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Snapchat (http://mashable.com/category/snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Developers (http://mashable.com/category/developers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Augmented Reality (http://mashable.com/category/augmented-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Apps And Software (http://mashable.com/category/apps-and-software/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/xdC53vsQbU8