Nike Ad Induces World Cup Fever Without Mentioning the Tourney Once

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Nike Ad Induces World Cup Fever Without Mentioning the Tourney Once
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA0LzI1L2QyL1JvbmFsZG8xLjdkZjg5LmpwZwpwCX RodW1iCTU3NXgzMjMjCmUJanBn/df258135/9f2/Ronaldo1.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Nike+Ad+Induces+World+Cup+Fever+Without+Menti oning+the+Tourney+Once&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F25%2Fn ike-world-cup-ad%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F25%2Fnike-world-cup-ad%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)



Nike released a new World Cup (http://mashable.com/category/world-cup/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) ad on Friday, and predictably e**ugh, it's freaking excellent

Let's take a deeper dive

See also: Proof That Brazil Is World Cup Soccer's True Home (http://mashable.com/2014/04/12/brazil-world-cup-maracana/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)


Starring Cristia** Ronaldo, Neymar Jr., Wayne Rooney, Andres Iniesta and other soccer (http://mashable.com/category/soccer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) demigods, the four-minute "Winner Stays" spot (above) also features cameos from folks you wouldn't expect — the Incredible Hulk, for instance

The overall premise, meanwhile, is simple and effective: A bunch of kids play a pickup soccer game while imagining themselves as the game's biggest stars. Then — lo and behold! — through some glitch in the space-time continuum, they get to actually play (or at least think they're playing) as incarnations of those stars Read more... (http://mashable.com/2014/04/25/nike-world-cup-ad/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)

More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Soccer (http://mashable.com/category/soccer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Nike (http://mashable.com/category/nike/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), World Cup (http://mashable.com/category/world-cup/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Entertainment (http://mashable.com/entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1398460693 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1398460693)http://feeds.feedburner.com/~r/Mashable/~4/LnPKVLzHtq8