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04-25-2014, 10:14 PM
Mariah Carey Plans Unconventional Album Release Similar to Beyonce's
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Vocal powerhouse Mariah Carey (http://mashable.com/category/mariah-carey/?utm_medium=feed&utm_source=rss) is gearing up to release her 14th studio album, her first in nearly half a decade, exclusively online through digital services.
Carey also plans to skip some traditional promotional marketing tactics — opting to unleash the album, cover art, track listing and title in one fell swoop instead of in individual doses typically employed to build buzz — she told to Billboard (http://www.billboard.com/articles/news/6069828/mariah-carey-secret-album-beyonce-billboard-cover-story).
See also: Why Mariah Carey Planned a Facebook Party for 'The Art of Letting Go' (http://mashable.com/2013/11/11/mariah-carey-the-art-of-letting-go-facebook/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
That release strategy, along with with delivering the album via digital partners one week before it becomes available in physical retail stores, is reminiscent of Beyonce's December surprise when she unexpectedly dropped (http://mashable.com/2013/12/13/beyonce-releases-visual-album-itunes/?utm_medium=feed&utm_source=rss) an album and a video for each song solely on iTunes without any advance marketing. It sold one million copies (http://mashable.com/2013/12/16/beyonce-album-breaks-itunes-record/?utm_medium=feed&utm_source=rss) in just days. Read more... (http://mashable.com/2014/04/25/mariah-carey-new-digital-album-release-beyonce/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
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Vocal powerhouse Mariah Carey (http://mashable.com/category/mariah-carey/?utm_medium=feed&utm_source=rss) is gearing up to release her 14th studio album, her first in nearly half a decade, exclusively online through digital services.
Carey also plans to skip some traditional promotional marketing tactics — opting to unleash the album, cover art, track listing and title in one fell swoop instead of in individual doses typically employed to build buzz — she told to Billboard (http://www.billboard.com/articles/news/6069828/mariah-carey-secret-album-beyonce-billboard-cover-story).
See also: Why Mariah Carey Planned a Facebook Party for 'The Art of Letting Go' (http://mashable.com/2013/11/11/mariah-carey-the-art-of-letting-go-facebook/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=)
That release strategy, along with with delivering the album via digital partners one week before it becomes available in physical retail stores, is reminiscent of Beyonce's December surprise when she unexpectedly dropped (http://mashable.com/2013/12/13/beyonce-releases-visual-album-itunes/?utm_medium=feed&utm_source=rss) an album and a video for each song solely on iTunes without any advance marketing. It sold one million copies (http://mashable.com/2013/12/16/beyonce-album-breaks-itunes-record/?utm_medium=feed&utm_source=rss) in just days. Read more... (http://mashable.com/2014/04/25/mariah-carey-new-digital-album-release-beyonce/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
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