Samsung Galaxy S5 Ad Is **t a Traditional TV Spot

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Samsung Galaxy S5 Ad Is **t a Traditional TV Spot
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Samsung (http://mashable.com/category/Samsung?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=) launched its first TV campaign for its recently-launched Galaxy S5 (http://mashable.com/category/Samsung-Galaxy-S5?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=) smartphone on Friday, emphasizing a new ultra HD camera and pitting it against the iPhone 5S (http://mashable.com/category/iPhone-5s?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=).

The 60-second ad plays more like a product explainer than a typical commercial, but aims to show consumers how the device could be used to make "everyday moments better."

SEE ALSO: Samsung Galaxy S5 Is the Upgrade You Can Skip (http://mashable.com/2014/04/08/samsung-galaxy-s5-review/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)


The spot spends the most time detailing its new camera features, which lets you enhance the picture quality before you snap a photo and select the focus after you take one. It has twice the resolution of the iPhone and plays up its fitness components, such as how it works with its S Health fitness tracking app and the Samsung Gear Fit (http://mashable.com/category/Gear-Fit/?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=) wristband tracker, as well as how a heart-rate sensor is built into the smartphone Read more... (http://mashable.com/2014/04/25/samsung-galaxy-s5-ad/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)

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