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04-25-2014, 04:34 PM
Why Mobile Ads Are Seen as a Boon to Facebook, But a Plague to Google
http://rack.3.mshcdn.com/media/ZgkyMDE0LzA0LzI1L2JlL1RodW1ic1VwX1RoLmY2YWE5LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/3a050a07/47b/ThumbsUp_ThumbsDown.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Why+Mobile+Ads+Are+Seen+as+a+Boon+to+Facebook %2C+But+a+Plague+to+Google&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F25%2Ff acebook-google-mobile-ads%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F25%2Ffacebook-google-mobile-ads%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Analysts gave Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) a big thumbs-up this week for its transition to mobile
As the company reported on Wednesday, mobile ads **w represent 59% of its overall ad revenues, up from 30% in Q1 2013. Brian Wieser, an analyst with Pivotal Research (http://www.pivotalresearch.ca/), called it a "monster quarter" for Facebook that was driven largely by growth in mobile
The situation at Google wasn't as sunny. Since Google blamed mobile for depressing costs-per-click by 9% in the quarter, mobile was an obvious impetus for missed earnings (http://mashable.com/2014/04/16/google-q1-earnings-2/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss). Even though Google's ad business grew 16.5% in the quarter, that was less than expected. As Wieser **ted, "erosion was consistent with our general expectations, if worse than we expected, and probably worse than many investors expected too." Read more... (http://mashable.com/2014/04/25/facebook-google-mobile-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Google (http://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Mobile Ads (http://mashable.com/category/mobile-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/93v52N_IiyY
http://rack.3.mshcdn.com/media/ZgkyMDE0LzA0LzI1L2JlL1RodW1ic1VwX1RoLmY2YWE5LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/3a050a07/47b/ThumbsUp_ThumbsDown.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Why+Mobile+Ads+Are+Seen+as+a+Boon+to+Facebook %2C+But+a+Plague+to+Google&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F25%2Ff acebook-google-mobile-ads%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F25%2Ffacebook-google-mobile-ads%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Analysts gave Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) a big thumbs-up this week for its transition to mobile
As the company reported on Wednesday, mobile ads **w represent 59% of its overall ad revenues, up from 30% in Q1 2013. Brian Wieser, an analyst with Pivotal Research (http://www.pivotalresearch.ca/), called it a "monster quarter" for Facebook that was driven largely by growth in mobile
The situation at Google wasn't as sunny. Since Google blamed mobile for depressing costs-per-click by 9% in the quarter, mobile was an obvious impetus for missed earnings (http://mashable.com/2014/04/16/google-q1-earnings-2/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss). Even though Google's ad business grew 16.5% in the quarter, that was less than expected. As Wieser **ted, "erosion was consistent with our general expectations, if worse than we expected, and probably worse than many investors expected too." Read more... (http://mashable.com/2014/04/25/facebook-google-mobile-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Google (http://mashable.com/category/google/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Mobile Ads (http://mashable.com/category/mobile-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/93v52N_IiyY