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04-24-2014, 11:10 PM
Jaguar Embraces Villainy, Becomes Cool Cat of Auto Brands
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA0LzI0LzVlL0phZ3VhcmZ0eXBlLjU2Mjk2LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/748db7e4/597/Jaguar-f-type.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Jaguar+Embraces+Villainy%2C+Becomes+Cool+Cat+ of+Auto+Brands&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F24%2Fj aguar-marketing-strategy%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F24%2Fjaguar-marketing-strategy%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
There's **thing wrong with being a bit wicked, Jaguar (http://www.jaguarusa.com/index.html) would like us to believe
That's the sentiment behind Jaguar's recent "Good to Be Bad (http://www.jaguarusa.com/british-villains.html)” campaign, a smattering of placements, commercials and activations (e.g. an ad that wraps around a New York subway) that celebrates the calculated and sophisticated villainy of British film actors and the brand's heralded new sports car, the F-Type Coupe.
See also: Rolex: How a 109-Year-Old Brand Thrives in the Digital Age (http://mashable.com/2014/04/17/rolex-marketing-strategy/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
Jaguar didn't spare any expense on the campaign. According to The New York Times, it spent more than $25 million (http://www.nytimes.com/2014/01/14/business/media/dastardly-british-and-brand-new-to-the-super-bowl.html?_r=0) on 'Good to Be Bad.'
Despite the steep price tag, Jaguar says it was worth every cent, er, pence. Read more... (http://mashable.com/2014/04/24/jaguar-marketing-strategy/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Jaguar (http://mashable.com/category/jaguar/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Supported (http://mashable.com/category/supported/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/QVY6SrRfe3c
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA0LzI0LzVlL0phZ3VhcmZ0eXBlLjU2Mjk2LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/748db7e4/597/Jaguar-f-type.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Jaguar+Embraces+Villainy%2C+Becomes+Cool+Cat+ of+Auto+Brands&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F24%2Fj aguar-marketing-strategy%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F24%2Fjaguar-marketing-strategy%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
There's **thing wrong with being a bit wicked, Jaguar (http://www.jaguarusa.com/index.html) would like us to believe
That's the sentiment behind Jaguar's recent "Good to Be Bad (http://www.jaguarusa.com/british-villains.html)” campaign, a smattering of placements, commercials and activations (e.g. an ad that wraps around a New York subway) that celebrates the calculated and sophisticated villainy of British film actors and the brand's heralded new sports car, the F-Type Coupe.
See also: Rolex: How a 109-Year-Old Brand Thrives in the Digital Age (http://mashable.com/2014/04/17/rolex-marketing-strategy/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
Jaguar didn't spare any expense on the campaign. According to The New York Times, it spent more than $25 million (http://www.nytimes.com/2014/01/14/business/media/dastardly-british-and-brand-new-to-the-super-bowl.html?_r=0) on 'Good to Be Bad.'
Despite the steep price tag, Jaguar says it was worth every cent, er, pence. Read more... (http://mashable.com/2014/04/24/jaguar-marketing-strategy/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Jaguar (http://mashable.com/category/jaguar/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Supported (http://mashable.com/category/supported/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/QVY6SrRfe3c