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04-23-2014, 09:40 PM
General Motors' Brand Perception Has Fallen Off a Cliff: Report
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Is the worst over for General Motors?
A new report finds that the company's brand perception hit rock bottom in mid-April, after the news of two separate vehicle recalls became public, but has begun to make a modest rebound, according to one researcher
YouGov's BrandIndex polls 5,000 consumers daily online about their perception of brands. A +100 Buzz Score means a consumer has a positive view of a brand and -100 is negative. A score of zero means equal positive and negative feedback. The following chart shows GM's declining Buzz Score since the news of its two vehicle recalls hit in February: Read more... (http://mashable.com/2014/04/23/gm-brand-recalls/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
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Is the worst over for General Motors?
A new report finds that the company's brand perception hit rock bottom in mid-April, after the news of two separate vehicle recalls became public, but has begun to make a modest rebound, according to one researcher
YouGov's BrandIndex polls 5,000 consumers daily online about their perception of brands. A +100 Buzz Score means a consumer has a positive view of a brand and -100 is negative. A score of zero means equal positive and negative feedback. The following chart shows GM's declining Buzz Score since the news of its two vehicle recalls hit in February: Read more... (http://mashable.com/2014/04/23/gm-brand-recalls/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
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