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04-23-2014, 07:52 AM
75% of Brands' Facebook Posts Are Photos, Study Says
http://rack.0.mshcdn.com/media/ZgkyMDE0LzA0LzIzLzAwL2ZhY2Vib29rYnJhLjU0NGUyLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/8e66acbb/cb6/facebook-brands-photos.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=75%25+of+Brands%27+Facebook+Posts+Are+Photos% 2C+Study+Says&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F22%2Ff acebook-brands-photos%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F22%2Ffacebook-brands-photos%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Ever since Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging their audiences on the social network.
But what do brands actually post? According to a new study (http://www.emarketer.com/Article/Photos-Cluttering-Your-Facebook-Feed-Herersquos-Why/1010777) from Socialbakers, single photos make up 75% of Facebook brand content worldwide. Since Facebook's design lends itself to visuals, that isn't too surprising — however, only 10% of brand posts are links, while text-only statuses comprise 6% of content
See also: #HashtagEtiquette: 8 People Who Are Doing It Wrong (http://mashable.com/2014/02/24/hashtag-etiquette/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
The following chart, created by Statista (http://www.statista.com/chart/2160/content-postet-by-facebook-brand-pages-worldwide/), breaks down the primary types of content posed by Facebook brand pages. Socialbakers compiled the data from 1.3 million posts from more than 30,000 brands. Read more... (http://mashable.com/2014/04/22/facebook-brands-photos/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Social Media (http://mashable.com/social-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Chart Of The Day (http://mashable.com/category/chart-of-the-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/M5HJtGMmFks
http://rack.0.mshcdn.com/media/ZgkyMDE0LzA0LzIzLzAwL2ZhY2Vib29rYnJhLjU0NGUyLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/8e66acbb/cb6/facebook-brands-photos.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=75%25+of+Brands%27+Facebook+Posts+Are+Photos% 2C+Study+Says&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F22%2Ff acebook-brands-photos%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F22%2Ffacebook-brands-photos%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Ever since Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging their audiences on the social network.
But what do brands actually post? According to a new study (http://www.emarketer.com/Article/Photos-Cluttering-Your-Facebook-Feed-Herersquos-Why/1010777) from Socialbakers, single photos make up 75% of Facebook brand content worldwide. Since Facebook's design lends itself to visuals, that isn't too surprising — however, only 10% of brand posts are links, while text-only statuses comprise 6% of content
See also: #HashtagEtiquette: 8 People Who Are Doing It Wrong (http://mashable.com/2014/02/24/hashtag-etiquette/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
The following chart, created by Statista (http://www.statista.com/chart/2160/content-postet-by-facebook-brand-pages-worldwide/), breaks down the primary types of content posed by Facebook brand pages. Socialbakers compiled the data from 1.3 million posts from more than 30,000 brands. Read more... (http://mashable.com/2014/04/22/facebook-brands-photos/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Social Media (http://mashable.com/social-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Chart Of The Day (http://mashable.com/category/chart-of-the-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/M5HJtGMmFks