Nike FuelBand Was the First Fitness Tracker to Fall, But It Won't Be the Last

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Nike FuelBand Was the First Fitness Tracker to Fall, But It Won't Be the Last
http://rack.3.mshcdn.com/media/ZgkyMDE0LzA0LzIyL2EzL0FzY2FuaV9OaWtlLjg1ZjIxLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/2906115f/48d/Ascani_NikeFuel-10.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Nike+FuelBand+Was+the+First+Fitness+Tracker+t o+Fall%2C+But+It+Won%27t+Be+the+Last&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F22%2Fn ike-fuelband-exit-apple%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F22%2Fnike-fuelband-exit-apple%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
When Nike (http://mashable.com/category/nike/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) laid off big chunks of its FuelBand team (http://mashable.com/2014/04/18/nike-killing-fuelband-wearables/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) on Friday, the future of fitness trackers was suddenly in question. Nike, after all, has one of the most active fitness communities in Nike+, and its FuelBand hardware (http://mashable.com/category/nike-fuelband/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) received generally good reviews. Why run for the exit **w?

However, Nike isn't leaving behind wearables per se; it's just **t going to make any new hardware. The company said it will continue to support existing FuelBands, and its team will work to adapt the software (http://mashable.com/2014/04/21/nike-fuelband-iwatch/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) for more platforms. Given Nike's close ties to Apple, this only fuels speculation (http://mashable.com/2014/04/19/nike-layoffs-apple-iwatch/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) about an upcoming release of the long-rumored Apple wearable — the iWatch (http://mashable.com/category/iwatch/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss). Read more... (http://mashable.com/2014/04/22/nike-fuelband-exit-apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)

More about Basis (http://mashable.com/category/basis/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Nike (http://mashable.com/category/nike/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Gadgets (http://mashable.com/gadgets/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Jawbone Up (http://mashable.com/category/jawbone-up/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1398191400 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1398191400)http://feeds.feedburner.com/~r/Mashable/~4/0UXsJL4T0a4