Wall Street Cheers Netflix Price Hike, Customers Shrug It Off (For **w)

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Wall Street Cheers Netflix Price Hike, Customers Shrug It Off (For **w)
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA0LzIyL2YxL25ldGZsaXgyLjgxODk1LmpwZwpwCX RodW1iCTU3NXgzMjMjCmUJanBn/b206c51b/387/netflix2.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Wall+Street+Cheers+Netflix+Price+Hike%2C+Cust omers+Shrug+It+Off+%28For+**w%29&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F22%2Fn etflix-price-increase%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F22%2Fnetflix-price-increase%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Three years ago this July, Netflix (http://mashable.com/category/netflix/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) an**unced plans to split its DVD and streaming services into two separate subscription options, effectively hiking the price by 60% for those customers who use both

The reaction at the time was swift and damning: Thousands of customers posted heated comments and complaints, slamming the company for the move on its blog (http://blog.netflix.com/2011/07/netflix-introduces-new-plans-and.html) and Facebook page. Several people created petitions (http://www.change.org/petitions/stop-the-netflix-rate-hike) on Change.org to urge Netflix to reconsider. Hundreds of thousands cancelled their subscriptions (http://mashable.com/2011/10/24/netflix-loses-800000-customers-in-quarter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) and the company's stock began a long decline

See also: Netflix Is the Breakthrough Brand of 2013 (http://mashable.com/2013/12/19/netflix-2013/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) Read more... (http://mashable.com/2014/04/22/netflix-price-increase/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)


More about Netflix (http://mashable.com/category/netflix/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Tv (http://mashable.com/category/tv/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Video (http://mashable.com/category/video/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/AljekCN1mYE