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04-22-2014, 05:41 PM
Apple Marks Earth Day by Trolling Samsung in Newspaper Ad
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA0LzIyLzIzL0FwcGxlRWFydGhELmYzMDAxLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/92a11359/217/Apple-Earth-Day-.jpg.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Apple+Marks+Earth+Day+by+Trolling+Samsung+in+ Newspaper+Ad&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F22%2Fa pple-earth-day-trolling%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F22%2Fapple-earth-day-trolling%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Apple usually refrains from attacking its rivals in ads these days, but the company has made an exception for Earth Day.
A full-page ad in some newspapers on Tuesday invited competitors to copy its sustainability strategy the way they mimic the brand's designs:
Apple ad on back cover of this morning's Metro: 'There are some ideas we want every company to copy'pic.twitter.com/RNbgBNtjHZ (http://t.co/RNbgBNtjHZ)
— David McClelland (@DavidMcClelland) April 22, 2014 (https://twitter.com/DavidMcClelland/statuses/458498117248512000)
Apple also overhauled its website (http://www.apple.com/) for Earth Day with a similar image:
http://rack.0.mshcdn.com/media/ZgkyMDE0LzA0LzIyLzA5L1NjcmVlbl**b3QyLmNlNjk5LnBuZw pwCXRodW1iCTU3NXg0MDk2Pg/21e7cd34/1ce/Screen-Shot-2014-04-22-at-8.37.02-AM.png
Apple.com on Earth Day
Image: Apple
The ad comes as Apple is in the midst of a lawsuit with Samsung over mobile patent claims. The case looks at patents surrounding Apple's iPhone 4S and Samsung Galaxy Nexus III devices. Samsung faces damages up to $930 million. The late Apple cofounder Steve Jobs also charged (http://mashable.com/2011/10/24/grand-theft-apple/?utm_medium=feed&utm_source=rss) back in 2011 that Google's Android operating system stole features from Apple's iOS. Read more... (http://mashable.com/2014/04/22/apple-earth-day-trolling/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Earth Day (http://mashable.com/category/earth-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/CDDdz6dA1gs
http://rack.2.mshcdn.com/media/ZgkyMDE0LzA0LzIyLzIzL0FwcGxlRWFydGhELmYzMDAxLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/92a11359/217/Apple-Earth-Day-.jpg.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Apple+Marks+Earth+Day+by+Trolling+Samsung+in+ Newspaper+Ad&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F22%2Fa pple-earth-day-trolling%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F22%2Fapple-earth-day-trolling%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Apple usually refrains from attacking its rivals in ads these days, but the company has made an exception for Earth Day.
A full-page ad in some newspapers on Tuesday invited competitors to copy its sustainability strategy the way they mimic the brand's designs:
Apple ad on back cover of this morning's Metro: 'There are some ideas we want every company to copy'pic.twitter.com/RNbgBNtjHZ (http://t.co/RNbgBNtjHZ)
— David McClelland (@DavidMcClelland) April 22, 2014 (https://twitter.com/DavidMcClelland/statuses/458498117248512000)
Apple also overhauled its website (http://www.apple.com/) for Earth Day with a similar image:
http://rack.0.mshcdn.com/media/ZgkyMDE0LzA0LzIyLzA5L1NjcmVlbl**b3QyLmNlNjk5LnBuZw pwCXRodW1iCTU3NXg0MDk2Pg/21e7cd34/1ce/Screen-Shot-2014-04-22-at-8.37.02-AM.png
Apple.com on Earth Day
Image: Apple
The ad comes as Apple is in the midst of a lawsuit with Samsung over mobile patent claims. The case looks at patents surrounding Apple's iPhone 4S and Samsung Galaxy Nexus III devices. Samsung faces damages up to $930 million. The late Apple cofounder Steve Jobs also charged (http://mashable.com/2011/10/24/grand-theft-apple/?utm_medium=feed&utm_source=rss) back in 2011 that Google's Android operating system stole features from Apple's iOS. Read more... (http://mashable.com/2014/04/22/apple-earth-day-trolling/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Apple (http://mashable.com/category/apple/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Earth Day (http://mashable.com/category/earth-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/CDDdz6dA1gs