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04-22-2014, 02:51 PM
Why Website Design Needs to Go Beyond Color
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA0LzIyLzM3L0NvbG91cmJsaW5kLjQ3YjBmLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/f61de258/b80/Colourblind-test.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Why+Website+Design+Needs+to+Go+Beyond+Color&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F22%2Fw eb-designing-colorblindness%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F22%2Fweb-designing-colorblindness%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
In general - but particularly in the design world - color is a powerful tool.
It conveys moods and emotions, adds presence to designs, and builds brand (https://hameed.nwar.uk/vb/topics/marketing-and-brand?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=) identities. All too often, however, users who suffer from any color deficiencies struggle to navigate their way through our color-drenched world. For their sake, I often advise designers to have accessibility (https://hameed.nwar.uk/vb/topics/accessibility?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=) in mind and test web pages in grey scale format to ensure usability remains in tact when colors aren't viewed in the intended way.
Users who suffer from any color deficiencies will have difficulties to distinguish the differences between certain colors. The most common type of color deficiency is red-green color-blindness, where red and green are seen as the same color. Read more... (http://mashable.com/2014/04/22/web-designing-colorblindness/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Web Design (http://mashable.com/category/web-design/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Accessibility (http://mashable.com/category/accessibility/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Ux (http://mashable.com/category/ux/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/txs52dOoDSE
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA0LzIyLzM3L0NvbG91cmJsaW5kLjQ3YjBmLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/f61de258/b80/Colourblind-test.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Why+Website+Design+Needs+to+Go+Beyond+Color&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F22%2Fw eb-designing-colorblindness%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F22%2Fweb-designing-colorblindness%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
In general - but particularly in the design world - color is a powerful tool.
It conveys moods and emotions, adds presence to designs, and builds brand (https://hameed.nwar.uk/vb/topics/marketing-and-brand?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=) identities. All too often, however, users who suffer from any color deficiencies struggle to navigate their way through our color-drenched world. For their sake, I often advise designers to have accessibility (https://hameed.nwar.uk/vb/topics/accessibility?utm_campaign=&utm_context=textlink&utm_medium=rss&utm_source=) in mind and test web pages in grey scale format to ensure usability remains in tact when colors aren't viewed in the intended way.
Users who suffer from any color deficiencies will have difficulties to distinguish the differences between certain colors. The most common type of color deficiency is red-green color-blindness, where red and green are seen as the same color. Read more... (http://mashable.com/2014/04/22/web-designing-colorblindness/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Web Design (http://mashable.com/category/web-design/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Accessibility (http://mashable.com/category/accessibility/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Ux (http://mashable.com/category/ux/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/txs52dOoDSE