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12-01-2017, 01:50 PM
Bumble’s pop-up wants to remind people that dating isn't all doom and gloom
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As some know too well, the modern dating experience isn't always a positive one.
For Bumble, with its "women-first" philosophy across the now three different modes (Bumble, BFF and Bizz) of its app, positivity has been a key factor in setting itself apart from the rest.*
SEE ALSO: Why heterosexuals are so obsessed with height in online dating (http://mashable.com/2017/11/14/height-online-dating/)
It's evident in the company's decisions on what is (http://mashable.com/2016/10/07/bumble-bans-mirror-selfies/) and what isn't allowed (http://mashable.com/2017/08/17/bumble-okcupid-white-supremacist-hate/) on the platform, and those good vibes are something Bumble is trying to channel down to its marketing.*
The Bumble Fab Lab (https://www.facebook.com/events/790058407848460/) is a pop-up in Sydney, Australia, a "multi-sensory experience ... designed to give you 30 minutes of sheer happiness and make you feel your most fabulous."* Read more... (http://mashable.com/2017/12/01/bumble-fab-lab-sydney/)
More about Australia (http://mashable.com/category/australia/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Dating (http://mashable.com/category/dating/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Bumble (http://mashable.com/category/bumble/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Sex And Relationships (http://mashable.com/category/sex-and-relationships/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Culture (http://mashable.com/culture/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/AGHhzMsm830
https://i.amz.mshcdn.com/jLNQqhzs9Nc64LUKYY5DePyQyVM=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F665443%2F660266a8-def3-4280-b788-2e05ebcf64db.jpghttps://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (https://twitter.com/share?via=Mashable&text=Bumble%E2%80%99s+pop-up+wants+to+remind+people+that+dating+isn%27t+all+ doom+and+gloom&url=http%3A%2F%2Fmashable.com%2F2017%2F12%2F01%2Fb umble-fab-lab-sydney%2F)https://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (https://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F12 %2F01%2Fbumble-fab-lab-sydney%2F&src=sp)
As some know too well, the modern dating experience isn't always a positive one.
For Bumble, with its "women-first" philosophy across the now three different modes (Bumble, BFF and Bizz) of its app, positivity has been a key factor in setting itself apart from the rest.*
SEE ALSO: Why heterosexuals are so obsessed with height in online dating (http://mashable.com/2017/11/14/height-online-dating/)
It's evident in the company's decisions on what is (http://mashable.com/2016/10/07/bumble-bans-mirror-selfies/) and what isn't allowed (http://mashable.com/2017/08/17/bumble-okcupid-white-supremacist-hate/) on the platform, and those good vibes are something Bumble is trying to channel down to its marketing.*
The Bumble Fab Lab (https://www.facebook.com/events/790058407848460/) is a pop-up in Sydney, Australia, a "multi-sensory experience ... designed to give you 30 minutes of sheer happiness and make you feel your most fabulous."* Read more... (http://mashable.com/2017/12/01/bumble-fab-lab-sydney/)
More about Australia (http://mashable.com/category/australia/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Dating (http://mashable.com/category/dating/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Bumble (http://mashable.com/category/bumble/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Sex And Relationships (http://mashable.com/category/sex-and-relationships/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Culture (http://mashable.com/culture/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/AGHhzMsm830