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04-19-2014, 06:15 AM
Nike Fires FuelBand Team in Move to Ditch Wearables
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Nike made an abrupt exit from the crowded wearable tech**logy market Friday. The sportswear giant fired much of the team responsible for the development of its FuelBand (http://mashable.com/category/fuelband/?utm_medium=feed&utm_source=rss) and shelved plans for a new version of the fitness tracker, CNET reports (http://www.cnet.com/news/nike-fires-fuelband-engineers-will-stop-making-wearable-hardware/)
Up to 55 people from Nike's 70-member hardware team were let go from the company Thursday. In an email to CNET, a Nike spokesperson confirmed "a small number of layoffs." But added: "We do **t comment on individual employment matters."
See also: 7 Incognito Wearables You'd Never Guess Were Gadgets (http://mashable.com/2014/04/18/concealed-wearable-tech/?utm_medium=feed&utm_source=rss)
News of the impending firings appeared on the a**nymous social app Secret (https://www.secret.ly/p/uxaztevdcicghcabkkczuzkpkz) last week Read more... (http://mashable.com/2014/04/18/nike-killing-fuelband-wearables/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Nike (http://mashable.com/category/nike/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Hardware (http://mashable.com/category/hardware/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Wearables (http://mashable.com/category/wearables/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Small Business (http://mashable.com/small-business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/yzN1LwpF1eA
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Nike made an abrupt exit from the crowded wearable tech**logy market Friday. The sportswear giant fired much of the team responsible for the development of its FuelBand (http://mashable.com/category/fuelband/?utm_medium=feed&utm_source=rss) and shelved plans for a new version of the fitness tracker, CNET reports (http://www.cnet.com/news/nike-fires-fuelband-engineers-will-stop-making-wearable-hardware/)
Up to 55 people from Nike's 70-member hardware team were let go from the company Thursday. In an email to CNET, a Nike spokesperson confirmed "a small number of layoffs." But added: "We do **t comment on individual employment matters."
See also: 7 Incognito Wearables You'd Never Guess Were Gadgets (http://mashable.com/2014/04/18/concealed-wearable-tech/?utm_medium=feed&utm_source=rss)
News of the impending firings appeared on the a**nymous social app Secret (https://www.secret.ly/p/uxaztevdcicghcabkkczuzkpkz) last week Read more... (http://mashable.com/2014/04/18/nike-killing-fuelband-wearables/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Nike (http://mashable.com/category/nike/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Hardware (http://mashable.com/category/hardware/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Wearables (http://mashable.com/category/wearables/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Small Business (http://mashable.com/small-business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/yzN1LwpF1eA