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04-18-2014, 06:56 PM
HTC Turns to Samsung's Former CMO for Marketing Help
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Sometimes making a quality product is the tough part for tech companies. For HTC, however, the problem is marketing those products
The HTC One has been praised as the best Android phone by many reviewers, but the company's marketing campaign — including a ****** of odd high-concept ads with Robert Downey Jr. — has left many inside (http://www.nytimes.com/2014/03/23/tech**logy/marketing-missteps-at-htc.html?_r=1) and outside the company scratching their heads. Sales of the One have disappointed.
See also: Stellar Reviews Aren't Helping HTC's Bottom Line (http://mashable.com/2014/04/07/htc-q1-2014/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
**w, HTC is apparently ready to take a page from one of its chief competitors in the space: Samsung (http://mashable.com/category/samsung/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss). HTC has reportedly hired Paul Golden, Samsung's former CMO in the U.S., who is credited with helping to make the Galaxy brand a household name with aggressive marketing Read more... (http://mashable.com/2014/04/18/htc-samsung-marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Samsung (http://mashable.com/category/samsung/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Htc (http://mashable.com/category/htc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Gadgets (http://mashable.com/gadgets/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1397833082 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1397833082)http://feeds.feedburner.com/~r/Mashable/~4/6a_YIn24tMM
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Sometimes making a quality product is the tough part for tech companies. For HTC, however, the problem is marketing those products
The HTC One has been praised as the best Android phone by many reviewers, but the company's marketing campaign — including a ****** of odd high-concept ads with Robert Downey Jr. — has left many inside (http://www.nytimes.com/2014/03/23/tech**logy/marketing-missteps-at-htc.html?_r=1) and outside the company scratching their heads. Sales of the One have disappointed.
See also: Stellar Reviews Aren't Helping HTC's Bottom Line (http://mashable.com/2014/04/07/htc-q1-2014/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
**w, HTC is apparently ready to take a page from one of its chief competitors in the space: Samsung (http://mashable.com/category/samsung/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss). HTC has reportedly hired Paul Golden, Samsung's former CMO in the U.S., who is credited with helping to make the Galaxy brand a household name with aggressive marketing Read more... (http://mashable.com/2014/04/18/htc-samsung-marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Samsung (http://mashable.com/category/samsung/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Htc (http://mashable.com/category/htc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Gadgets (http://mashable.com/gadgets/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1397833082 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1397833082)http://feeds.feedburner.com/~r/Mashable/~4/6a_YIn24tMM