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04-17-2014, 10:31 PM
Why Science Fiction Is the Wrong Model for the Imagining the Future
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Self-driving cars, extreme life extension, and global wifi provided by weather balloons (https://en.wikipedia.org/wiki/Project_Loon): Google makes projects that sound like science fiction into reality at its secretive research lab, Google X.
And that may be exactly the problem.
Google finally allowed a journalist, Fast Company's Jon Gertner,to profile Google X (http://www.fastcompany.com/3028156/united-states-of-in**vation/the-google-x-factor). His report is on newsstands (at least digital ones) (http://www.fastcompany.com/3028156/united-states-of-in**vation/the-google-x-factor) today. The most interesting strategic detail he gleaned was Google's process for selecting Google X projects:
[T]here are three criteria that X projects share. All must address a problem that affects millions — or better yet, billions — of peopleAll must utilize a radical solution that has at least a component that resembles science fiction. And all must tap tech**logies that are **w (or very nearly) obtainable. But to [Rich] DeVaul, the head of Rapid Eval, there's a**ther, more unifying principle that connects the three criteria: ** idea should be incremental. Read more... (http://mashable.com/2014/04/17/google-sci-fi-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Reality (http://mashable.com/category/reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Development (http://mashable.com/category/development/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Science Fiction (http://mashable.com/category/science-fiction/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Auto**mous Car (http://mashable.com/category/auto**mous-car/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/vq4g3vd1Vvc
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Self-driving cars, extreme life extension, and global wifi provided by weather balloons (https://en.wikipedia.org/wiki/Project_Loon): Google makes projects that sound like science fiction into reality at its secretive research lab, Google X.
And that may be exactly the problem.
Google finally allowed a journalist, Fast Company's Jon Gertner,to profile Google X (http://www.fastcompany.com/3028156/united-states-of-in**vation/the-google-x-factor). His report is on newsstands (at least digital ones) (http://www.fastcompany.com/3028156/united-states-of-in**vation/the-google-x-factor) today. The most interesting strategic detail he gleaned was Google's process for selecting Google X projects:
[T]here are three criteria that X projects share. All must address a problem that affects millions — or better yet, billions — of peopleAll must utilize a radical solution that has at least a component that resembles science fiction. And all must tap tech**logies that are **w (or very nearly) obtainable. But to [Rich] DeVaul, the head of Rapid Eval, there's a**ther, more unifying principle that connects the three criteria: ** idea should be incremental. Read more... (http://mashable.com/2014/04/17/google-sci-fi-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Reality (http://mashable.com/category/reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Development (http://mashable.com/category/development/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Science Fiction (http://mashable.com/category/science-fiction/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Auto**mous Car (http://mashable.com/category/auto**mous-car/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/vq4g3vd1Vvc