rss
04-17-2014, 05:41 PM
Mobile Ads on Twitter Will **w Promote App Downloads
http://rack.3.mshcdn.com/media/ZgkyMDE0LzA0LzE3LzQ5L1R3aXR0ZXIyLmpwLjhiYjQ4LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/1cba0b23/104/Twitter2.jpg2.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Mobile+Ads+on+Twitter+Will+**w+Promote+App+Do wnloads&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F17%2Ft witter-mobile-ads-promote-apps%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F17%2Ftwitter-mobile-ads-promote-apps%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
You will soon start seeing ads on Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)'s mobile app for other apps.
The company an**unced a mobile app install suite on Thursday, which leverages Twitter's 2013 MoPub acquisition (http://mashable.com/2013/09/09/twitter-buys-mopub/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) to let advertisers both on Twitter and off Twitter
Twitter officially an**unced the ad units on Thursday, but the news was reported in The Wall Street Journal (http://online.wsj.com/news/articles/SB10001424052702304441304579481614220149076) weeks ago, and some Twitter users also reported seeing the ads earlier in the month. Twitter has been testing the ads with Spotify, Kabam, Deezer and HotelTonight
The ad unit is Twitter's latest attempt to monetize its existing user base. The company reported slowed growth (http://mashable.com/2014/02/05/twitter-q4-earnings/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) in the fourth quarter, which spooked investors. However, Twitter's advertising efforts lag behind Facebook's. Facebook introduced (http://mashable.com/2012/06/19/facebook-mobile-ads-study/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) mobile app install ads in June 2012, and while the company hasn't reported revenues from such ads, The Wall Street Journal reports that users downloaded 245 million apps last year after seeing ads for them in their News Feeds Read more... (http://mashable.com/2014/04/17/twitter-mobile-ads-promote-apps/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1397740963 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1397740963)http://feeds.feedburner.com/~r/Mashable/~4/RNsAkonCo7c
http://rack.3.mshcdn.com/media/ZgkyMDE0LzA0LzE3LzQ5L1R3aXR0ZXIyLmpwLjhiYjQ4LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/1cba0b23/104/Twitter2.jpg2.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Mobile+Ads+on+Twitter+Will+**w+Promote+App+Do wnloads&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F17%2Ft witter-mobile-ads-promote-apps%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F17%2Ftwitter-mobile-ads-promote-apps%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
You will soon start seeing ads on Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)'s mobile app for other apps.
The company an**unced a mobile app install suite on Thursday, which leverages Twitter's 2013 MoPub acquisition (http://mashable.com/2013/09/09/twitter-buys-mopub/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) to let advertisers both on Twitter and off Twitter
Twitter officially an**unced the ad units on Thursday, but the news was reported in The Wall Street Journal (http://online.wsj.com/news/articles/SB10001424052702304441304579481614220149076) weeks ago, and some Twitter users also reported seeing the ads earlier in the month. Twitter has been testing the ads with Spotify, Kabam, Deezer and HotelTonight
The ad unit is Twitter's latest attempt to monetize its existing user base. The company reported slowed growth (http://mashable.com/2014/02/05/twitter-q4-earnings/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) in the fourth quarter, which spooked investors. However, Twitter's advertising efforts lag behind Facebook's. Facebook introduced (http://mashable.com/2012/06/19/facebook-mobile-ads-study/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) mobile app install ads in June 2012, and while the company hasn't reported revenues from such ads, The Wall Street Journal reports that users downloaded 245 million apps last year after seeing ads for them in their News Feeds Read more... (http://mashable.com/2014/04/17/twitter-mobile-ads-promote-apps/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1397740963 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1397740963)http://feeds.feedburner.com/~r/Mashable/~4/RNsAkonCo7c