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04-15-2014, 03:42 PM
Study: It Takes Effort to Turn Creativity Into Profit
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Creativity and in**vation are crucial to businesses' growth, new research suggests.
If companies fail to integrate creativity and in**vation into their business, they could be preventing themselves from reaching their full potential, according to a study from Rice University (http://www.rice.edu/), the University of Edinburgh and Brunel University.
Creativity and in**vation are complex, multilevel phe**mena that pan out over time and require skillful leadership to maximize their benefits, the researchers said. Jing Zhou, a researcher at Rice University's Jones Graduate School of Business and one of the study's co-authors, said the vast majority of companies operating today are **t doing a good job of translating creative ideas (http://www.businessnewsdaily.com/6158-how-to-teach-creativity.html) into solutions that improve the firms' performance. Read more... (http://mashable.com/2014/04/15/effort-turns-creativity-to-profit/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Research (http://mashable.com/category/research/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Business Advice (http://mashable.com/category/business-advice/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Creativity (http://mashable.com/category/creativity/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Profit (http://mashable.com/category/profit/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1397561455 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1397561455)http://feeds.feedburner.com/~r/Mashable/~4/-fgRMUSSkA0
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Creativity and in**vation are crucial to businesses' growth, new research suggests.
If companies fail to integrate creativity and in**vation into their business, they could be preventing themselves from reaching their full potential, according to a study from Rice University (http://www.rice.edu/), the University of Edinburgh and Brunel University.
Creativity and in**vation are complex, multilevel phe**mena that pan out over time and require skillful leadership to maximize their benefits, the researchers said. Jing Zhou, a researcher at Rice University's Jones Graduate School of Business and one of the study's co-authors, said the vast majority of companies operating today are **t doing a good job of translating creative ideas (http://www.businessnewsdaily.com/6158-how-to-teach-creativity.html) into solutions that improve the firms' performance. Read more... (http://mashable.com/2014/04/15/effort-turns-creativity-to-profit/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
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